Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective. Fortunately, all that has changed.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Competitive benchmarking is a continuous process & as dynamic B2B personas keep on evolving, so do the best practices in benchmarking.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut. And we need to track how well we do beyond just web hits and downloads.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 16, 2019

An effective content strategy revolves around pieces of content that are highly beneficial as well as relevant to the taste of the end-users. Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 12, 2019

The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Content Marketing Institute

APRIL 23, 2018

Calculating the baseline costs involved in executing your content plan to effectively gauge ROI down the line (more on this below). Identifying your top measurement priorities and the metric data you need to use in their pursuit (more details on this can be found below). Establishing performance benchmarks to enable easier analysis.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

SEPTEMBER 10, 2019

Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization. Introduction. Stories can break the dignity of a person.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 1, 2019

LinkedIn reports of itself as a platform being trusted by 93% of the B2B marketers, as the most effective website for lead generation. The ad campaigns can also be split-tested & optimized, to best resonate with the interests of the buyer personas or target audiences.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. If the CTR starts to drop marketers should start analyzing the reasons to make it work.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 6, 2019

Post launching an ad campaign or promotion on Twitter, the marketers should measure the average engagement rate, the average number of shares & re-tweets using a Twitter dashboard to divulge the effectiveness of their marketing campaigns. What is the lifestyle of the people following your website?

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. 3) Increases the Volume of the Target Personas: One of the most important benefits of content syndication is that it can easily double or triple the size of your targeted prospects. Benefits of Content Syndication. Wrapping It Up.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Figuring Out the Ideal Personas: . The insights can be used to define the ideal personas for brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

SEPTEMBER 13, 2019

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. Facilitates the Hyper-Targeting of Personas: . As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

OCTOBER 3, 2019

Leveraging the optimum use of Pinterest as an inbound marketing platform for promoting “how-to” styled contents, & other visually pleasing infographics (to promote a product or service on Pinterest) is imperative to drive effective marketing campaigns & for the same reason marketers need to define & measure Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. And, perhaps even more importantly, 74% of marketers who use email consider it to be the most effective distribution channel for their content. drip campaign) emails.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

AUGUST 9, 2019

Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. But by always testing one element at a time, you’ll be able to identify the changes that have the biggest impact on your business and grow your ecommerce store more effectively. outcome for “persona 1”: the user “For developers, the API is a dream. Subtract elements.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Valasys

OCTOBER 29, 2019

Leveraging employee advocacy programs remains amongst the most effective & creative B2B Marketing Ideas for small business success ensuring that the reach of the brands is improved. Become subject matter experts about products, because of their in-depth knowledge about the products. Generate positive exposure for the brands.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49