Martech

MARCH 3, 2022

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features?

Work Management 98

Work Management Marketing Management Vendors Paid Search Agency 98

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Reasons why B2B technology vendors are losing business. Lack of transparency (30%).

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Salesforce Marketing Cloud

MARCH 4, 2024

Predictive AI: analyzes existing data to make forecasts Generative AI: creates new content based on learned patterns Considering that an AI strategy likely encompasses both types of AI models – which serve specific purposes and goals – this signals an opportunity for more comprehensive education.

Work Management 116

Work Management Trends Business Forrester 116

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Training, support and education are also more likely to be industry-relevant.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. So Why Aren’t More Businesses Educating? Whole Foods.

Education 127

Education Work Management Marketing Management Branding 127

chiefmartech

SEPTEMBER 1, 2019

(If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial sessions.). Full-length Solutions Track sessions led by market-defining vendors.

Vendors 51

Vendors Conference Case Study Case Studies 51

The Point

OCTOBER 1, 2021

A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor. solely for the purpose of diverting marketing emails.

Lead Gen 297

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 297

B2B Technologies

JULY 9, 2023

About BlueAlly Technology Solutions: BlueAlly Technology Solutions, headquartered in Cary, NC, has been delivering comprehensive IT solutions to businesses of all sizes, government entities, educational institutions, and regulated industries nationwide since 1999.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Martech

NOVEMBER 30, 2023

The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. TinyTake Engage. TinyTake Innovate.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Communities 109

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

TrustRadius Marketing

APRIL 18, 2019

One is about appealing to emotion, while the other is about education. They feel like they can trust these vendors to be knowledgeable about a particular strategy or vertical, and they want to invest their money in a platform or service that’s going to be helpful and continue putting out strong industry guidance.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Here are the first four: 1. More education beyond the technology. This is staggering!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Here are the first four: 1. More education beyond the technology. This is staggering!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. Even as I’m writing this, my email inbox is pinging with notifications from vendors I visited and salespeople I spoke to briefly. Good content can do just that.

Education 67

Education Work Management Trends Marketing Management 67

Belkins

SEPTEMBER 23, 2019

Have you ever wondered what makes your prospects choose a certain vendor? They want full transparency of the B2B relationship they’re entering and in their opinion, the best way to achieve that security is not to go too far when looking for a vendor. Want to know if a vendor is good for you? Educate and engage.

Sales Management 40

Sales Management Work Management Marketing Management Vendors 40

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. This means that your digital presence is essential to educating prospects and securing conversions. 8 Essential B2B Digital Marketing Strategies Perfecting your business’s B2B digital marketing means implementing strategies that generate results.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 136

Vendors Lead Ranking Advertising Agencies Touchpoints 136

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. It’s the job of the vendor to provide product knowledge to their partners. These days, education is being delivered both online and in person.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? We're finding that the buyer is lot more educated, a lot more informed. And also, which vendors or potential vendors in the case of Learnlight are companies that can actually provide them with information that can answer some of these challenges. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Comment: It’s important to realize these stats could go either way.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Marketing Insider Group

DECEMBER 20, 2022

Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Step 3: Negotiate with top partners.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. But the smooth growth hides some interesting twists.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Providing educational content can also increase brand awareness and engage potential buyers. The B2B buyer experience is more complex and time-consuming than that of B2C.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). ” The lists are broken out into different industries — for example, education versus commercial. . “We rely to a large extent on the Office Choice national support office,” she said. “It’s about being more specific.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117

Sprout Social

SEPTEMBER 26, 2023

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109