Convince & Convert

DECEMBER 14, 2013

Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Investing in content with a perspective written by expert writers and amplified via social networks significantly boosts brand visibility and engagement. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

SEPTEMBER 23, 2018

But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. Social Media Explorer. Social Media Today. Social Media Examiner. The Future Buzz.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Sprout Social

FEBRUARY 20, 2020

Leading with a bit of education about listening will remove roadblocks when it comes time to brainstorm goals. Public relations. Once you activate your listening strategy, you may find that you need to reevaluate your original goals, examine additional social networks or add new or additional keywords to your queries.

Work Management 117

Work Management Marketing & Strategy Marketing Management Demographics 117

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. Occupation, Employment, and Education.

Display 120

Display Organization B2B Thought Leadership Profiling 120

Canadian Marketing Association

FEBRUARY 7, 2018

The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Janine: There are a lot of core similarities in the public relation function whether you’re talking directly to a consumer, or to the providers of goods or services to consumers. Let us know!

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. B2B Marketing Exchange. Sponsor: PubCon. Sponsor: HubSpot.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Social Babies. Project Bionic.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

SmartBug Media

MARCH 19, 2020

Video Brewery is a great resource for finding freelancers to create custom videos for your business, and it is also an excellent source for video marketing education. If you only went live on Facebook, upload your video to Twitter, YouTube, LinkedIn, Vimeo, and other social networks that accept long-form video. Video Brewery.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

FEBRUARY 28, 2011

Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Educational Services. • Mike Rivera -New Media Strategist, University of Denver. of the Navy, Office of Information at U.S. . • Scott McIlnay – Director, Emerging Media Integration, Dept.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

PureB2B

FEBRUARY 25, 2018

It may be due to network problems, full mailbox, or invalid email address. Your marketing email will always contain an offer, be it through educational or promotional content. Education and Training. Public Relations. Social Networks and Online Communities. Value Offer. Computers and Electronics.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

It may be due to network problems, full mailbox, or invalid email address. Your marketing email will always contain an offer, be it through educational or promotional content. Education and Training. Public Relations. Social Networks and Online Communities. Value Offer. Computers and Electronics.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

JANUARY 17, 2012

Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Each social network is different.

Social Media 28

Social Media Cost Social Marketing B2B Marketing 28

Optinmonster

DECEMBER 3, 2023

Educate those committed to making a purchase. Social Networking and Publishing Consumers today rely on their social networks to find advice, referrals, and reviews. Meet your customers by developing an active presence on the networks that make the most sense for your business.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan Kranz: My role in the Playbook begins with a cool social networking story.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 160

Social Media Media Stats Statistics 160

B2B Marketing Savvy

AUGUST 25, 2009

A short Twitter history lesson: created in 2006; tipping point seems to have been the South x Southwest Ffestival in 2007 20K to 60K ranked as ranked Twitter as the third most used social network (Feb09); Twitter was used by candidates in the 2008 US presidential campaign; and in March 2009, Doonesbury began to satirize Twitter.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All Tons of applicability for social networking. All of us have influences.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. It seems to me the PR industry has a huge opportunity for education on this front. Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00 out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Measurement has become such a key element of the digital environment and every initiative to educate individuals and businesses on it is a winner in my book. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Sword and the Script | B2B

DECEMBER 28, 2022

More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

Our job is to educate a marketplace to be objective driven.’What There are a large number of vendors jumping on the SCRM bandwagon, which is fine, but when many of their products look nothing alike and are used for completely different purposes it leads one to ask… is *that* SCRM or is *that other one* SCRM?

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. You’re likely running educational webinars or speaking at industry conferences. 5 Predictions for the Public Relation. Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

SnapApp

AUGUST 31, 2017

Millennials value educational content without heavy company or product mentions. Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Education over advertising. Millennials value educational content with minimal product or company mentions.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Sword and the Script | B2B

JULY 19, 2022

More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sprout Social

MAY 1, 2017

When something is trending, going viral or simply in the news, you can use these topical events to bring new traffic to your social networks. Follow our social media policy guide so you’re not only prepared, but educated on what can cause a problem. Jump on Current Events & Topical Subjects. TheMasters.

Social Media 109

Social Media Media Work Management Network Marketing 109