Hubspot

SEPTEMBER 12, 2011

On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Marketing your ebook.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

JUNE 5, 2013

But this challenge transcends just their own self-education -- their job has become one of educating the rest of their C-suite, too. There''s some self-education that''s necessary for this transformation: Does he understand inbound marketing ? Inbound CMOs Face Blockers From the Rest of the C-Suite.

CMO 28

CMO Work Management Marketing Management Allocation 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

FEBRUARY 22, 2012

There's one thing that absolutely all excellent inbound marketers have in common. But where some inbound marketers start to diverge is in their decision to deploy that content behind a form , or keep it form-free for all the world to see with no exchange of information. Can you guess what it is?

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. Here’s a breakdown: Demand Generation (Marketing Focused – Top of the Funnel): It’s like planting seeds.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

FEBRUARY 11, 2016

Download our complete guide to lead generation here for even more lead gen tips. Within the larger inbound marketing methodology , lead generation falls in the second stage. It occurs after you've attracted an audience and are ready to actually convert those visitors into leads for your sales team.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Ranking 28

Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

APRIL 9, 2012

Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. If you're a HubSpot customer, you can use the Keywords Tool to see how you're performing. Connect with HubSpot :

Work Management 28

Work Management Landing Pages Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 26, 2012

Creating more landing pages means you'll have a wider variety of offers for your visitors to convert on and for you to promote, which leads us to reason number three. 3) More Landing Pages Means More Marketing Collateral. The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts.

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. A top notch marketing content creator. With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At HubSpot was clearly onto something.

Course 136

Course Lead Generation Leads Lead 136

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

AUGUST 3, 2010

Engineer your marketing and sales process with as much rigor as you engineer your product. Early on, hedge your lead generation bets across inbound marketing, outbound marketing, and sales prospecting. Develop marketing offers for every stage of the sales process. Connect with HubSpot :

Planning 28

Planning Marketing Plans Work Management Marketing Management 28

Hubspot

MARCH 24, 2014

But what you may not know is that he’s an inbound marketer, too. Any successful inbound marketer knows that to stay relevant in today’s overcrowded, ever-changing marketing landscape, you have to be a great storyteller. On Inbound Marketing for B2B. ” for Noah from his network.

Facebook 28

Facebook Planning Paid Search Agency Inbound Marketing 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 3) Use Your Blog Posts as a Lead-Gen Offer. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Connect with HubSpot :

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Cost per Acquisition 52

Hubspot

APRIL 3, 2012

Some organizations think of business blogging as a marketing function, but if sales professionals write blog posts, they'll instantly gain more credibility to prospects. 4) Leverage lead generating and lead nurturing tools. 4) Leverage lead generating and lead nurturing tools. Connect with HubSpot :

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Rev

JANUARY 18, 2023

And that’s because both are important for a successful marketing strategy and often go hand in hand. In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers. Ultimately, lead gen is a form of demand gen. Another example is Litmus.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Hubspot

JUNE 5, 2012

They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects. Step into the shoes of your marketing personas, and think about what they'd like to learn how to do. Choose Your How-To Topic.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

APRIL 4, 2013

For example, your primary call-to-action might be for visitors to download one of your educational ebooks, which they have to complete a full lead-capture form in order to redeem. The point here is, utilizing both a primary and secondary CTA enables you to prioritize and balance your goals, lead generation or otherwise.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Social Media 28

Social Media Optimization Media Social Networks 28

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

JUNE 3, 2021

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

JANUARY 14, 2015

What an unbelievable opportunity to get a chance to lead such a broad array of folks from different walks of life, education levels, and experience. 19) Ellie Mirman , VP Marketing at Toast. First Job: Inbound Marketing Manager at HubSpot. This was the first role of many that I had at HubSpot.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Measuring Success Of Lead Generation Efforts. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

MAY 10, 2013

I recently moved over to Nanigans, which is the only advertising software focused on lifetime value-based performance marketing at scale. Me: So the best you have is an educated guess, right? Other inbound marketers? Me: So you wear a ton of different hats, and basically have like 10 jobs. The C-Suite? Advertisers?

Budget Programs 28

Budget Programs Paid Search Agency Advertising Agencies Planning 28

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3 How to Add Video to an Instapage 3.3.7

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Albacross

AUGUST 28, 2018

If you blog frequently, however, and you amass a treasure trove of highly valuable articles and content, this will have a significant impact on your leads. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Looking for CMOs in the education industry? Lead gen ads. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Albacross

AUGUST 28, 2018

If you blog frequently, however, and you amass a treasure trove of highly valuable articles and content, this will have a significant impact on your leads. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Looking for CMOs in the education industry? Lead gen ads. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Strategic-IC

JULY 2, 2018

The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. This is the first step in defining an ABM process, and will help you select an appropriate ABM programme type; be that 1-2-1, ABM Lite, Inbound to ABM or Inbound Marketing.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Hubspot

DECEMBER 21, 2011

The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. How to Rock PR Like an Inbound Marketer.

PR 28

PR Inbound Marketing Public Relations Press 28

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. The key here is to remember not to put the cart before the horse.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61