2013

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

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The Future Of Marketing E-Book

Marketing Insider Group

'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Practices 167
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You Know You’re an Email Marketer When…

Adobe Experience Cloud Blog

'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Run an A/B Test [FAQs]

Hubspot

'When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. Why? According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket.

FAQ 61

More Trending

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Google demands your papers with the Hummingbird algorithm update

Biznology

'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

Paper 175
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

'Image from Bigstock.com. What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.

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How Google is Forcing Your Content to Get Better

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

Google 167
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

'Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

'Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets.

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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

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Marketers: Supercharge the Sales Team with Big Data and Social Selling

Adobe Experience Cloud Blog

'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Planning 105
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How to Send Perfectly Timed “Abandoned Cart” Emails

Adobe Experience Cloud Blog

'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.

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How a “Soft Launch” Can Help You Launch Marketing Automation

Adobe Experience Cloud Blog

'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

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Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom

Adobe Experience Cloud Blog

'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Don’t Be a Data Creep: Use Data to Add Value

Adobe Experience Cloud Blog

'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.

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Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Adobe Experience Cloud Blog

'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

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Whoops! How to Write the Perfect “Oopsie” Email

Adobe Experience Cloud Blog

'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.

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The Walking Dead Survival Guide for Marketers [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman In three and a half seasons, AMC’s The Walking Dead has given us plenty of terrifying moments to remember, but it’s also taught us a few lessons. After this week’s explosive mid-season episode — the last until the season picks back up in February (I personally can’t wait!)— we thought we’d share some of our favorite, marketing-related takeaways.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 3 Questions Every Email Marketer Should Answer: Holiday Edition

Adobe Experience Cloud Blog

'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.

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Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing

Adobe Experience Cloud Blog

'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Adobe Experience Cloud Blog

'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?

Marketo 105
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Ways to Drive ROI with Facebook and Marketing Automation

Adobe Experience Cloud Blog

'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1.

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A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level

Adobe Experience Cloud Blog

'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

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The Marketer’s Alter-Ego: The Project Manager

Adobe Experience Cloud Blog

'Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager. Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics.