2013

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

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Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month. The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue.

A Look at the Future of Social Marketing Automation

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. Follow Nikki on Twitter @nikkiserapio. The case for using marketing automation technology is clear. Scoring leads and prospects accurately.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

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More Trending

Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

Three customer insights for your marketing plan

Savanta

Spring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants. But here assumption and guess-work abound. The remedy is a two-step process.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTube

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Blog without Boring Readers in the Holiday Season

Writing on the Web

How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. So what does the holiday season mean for your blog? Several things! The holiday season provides a lot of opportunity for keyword-rich blogging. Put your own spin on popular topics and it will help bring traffic to your site.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Two different worlds!’ you cry. But not so fast! The theatre can teach us a thing or two about delivering a great marketing performance online.

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. It has instilled in him a passion for viewing Marketing and Sales alignment from the customer’s perspective, as well as the consistent messaging that results from this unique view.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Ways to Boost Your Marketing Accountability and Credibility

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. The following is the second in the series. Read part one here.

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The Future Of Marketing E-Book

Marketing Insider Group

Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want. This was my prediction about the future of marketing.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. They get bags with an exhibitor’s logo on the outside and then hit the trade show floor with one mission: to pick up as many promotional items as they can stuff in the bag(s).

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser. That link should sum up your offer, call to action, and a key benefit.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A blueprint for customer service excellence

Savanta

Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

5 Ideas for New Business Blog Topics for a New Year

Writing on the Web

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. But what exactly does “fresh” content entail? New topics or a different perspective on a problem, or an innovative tip – these are all good.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation

Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations.

Which Marketing Messaging Types Resonate the Most? [CHART]

Oracle

by Amanda Batista | Tweet this Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.