2013

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report.

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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

PowerViews with Dan Waldschmidt: Changing the Conversation

ViewPoint

Joining me today is Dan Waldschmidt, founder of Waldschmidt Partners International. Dan's privately-owned firm specializes in executive strategy and business strategy. They've helped companies worldwide change the conversation and dominate their industry.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

33 Stats On The Future of Content Marketing

Marketing Insider Group

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future.

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More Trending

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTube

Why Buyer Personas are a Potential Obstacle to Demand Generation Success

ANNUITAS

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report

Inbound B2B Marketing: Why Content Is The New Coin Of The Realm

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space.

Google Hummingbird - Is your B2B website ready to hum?

BaseOne

Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Is your B2B website ready for t

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives.

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close.

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Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

PowerViews with Michael Brenner: The Battle for Customer Attention

ViewPoint

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them.

How to write good

The Content Factor

Humor

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.

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Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation

Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.

PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

ViewPoint

Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology.

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A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

The Top 9 Videos From Brands This Year

Marketing Insider Group

It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real.