5 Ways Audience Research Helps You Customize Your Landing Pages
AUGUST 6, 2021
Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.