Sat.Aug 22, 2009 - Fri.Aug 28, 2009

7 Reasons Why Marketing Automation Projects Fail


Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Trending Sources

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256


It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring? Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night.

B2B Marketing University: What Do You Want to Learn About?


There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Tips To Improve Your Lead Management Strategy


Over the last couple of weeks we’ve been highlighting some of the most well known Marketing Automation players out there. This week we’re profiling MarketBright. Thanks again to Caitlin and Mike Pilcher for the previous blog post. So now that you’ve read about and studied up on each, what’s next?

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation.

A Look into Sentiment Analysis for Brands

Ambal's Amusings

Are you popular? Do people love you or your brand? Is there an angry mob awaiting your tweets with pitchforks? Let's face it, people's opinion about your brand matters a lot in this social media age. Reviews and ratings is a sought-after feature for users and studies have shown that it does have an influence on perceptions and sales. Nothing groundbreaking here. Measuring online sentiments for a brand is a time consuming but invaluable process.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Communicate Better with Your Entire Audience - B2B Marketing and Sales Tip #254


Remember in school when you took a quiz to see what kind of learner you are? In case you didn't, there are three types of learners: Visual (seeing) learners Auditory (listening) learners Kinesthetic (touch/experience) learners Does your marketing mix appeal to all three types? We are trying to add more to our mix to

B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget

Sales Lead Insights

B2B marketers responsible for lead generation. What? A live webinar, B2B Marketing Tests: How to Improve Results & Fight for Your Budget , presented by Anne Holland with her special guest, B2B lead generation expert Mac McIntosh. Yes, I’m honored to say that’s me!).

Why Sales Lead Generation Has Such a Bad Name!


Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

What is Pardot? - Marketing Automation Who’s Who


Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Laura Folio (@LauraFolio

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

The Point

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Web Marketing Automation Buyer’s Guide


Thanks to Laura Folio and Adam Blitzer for their blog post on Pardot earlier this week. We want to continue to discuss what Pardot is offering by taking a look at one of their great whitepapers. Marketing Automation is an integral part to any marketing organization, but there are a lot

Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation

Customer Experience Matrix

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. The result has been a profusion of single-function products that provide one part of a comprehensive solution.

101 actionable tips from leading business bloggers

B2B Lead Generation Blog

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it with you. 

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Got a Clunker of a Leads Database…Trade Up


Is your database a clunker? Is it sputtering to a stop just short of the finish line? Taking a look at the contents of your clunker can have some huge benefits for you, it not only helps you save some green, it also can stimulate the revenue engine for your

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Why is it that such a poweful tool can be so deadly? An interesting article sent


What IS and ISN’T Lead Nurturing

B2B Lead Generation Blog

While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing.

Content Creation Made Easy

Industrial Marketing Today

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer's block or their brains freeze up while staring at a blank screen

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.