Sat.Aug 22, 2009 - Fri.Aug 28, 2009

Trending Sources

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

Why I "block" on Twitter

grow - Practical Marketing Solutions

I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently "block" porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics. My friend was amazed. Why take the time?" she asked. I was amazed back. Doesn't EVERYBODY block?

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night.

Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256

Reachforce

It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring? Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

To Free, or not to Free.

grow - Practical Marketing Solutions

Trying something a little different on {grow} today – I'm presenting TWO sides of an issue. Isn't THAT refreshing?

B2B Marketing University: What Do You Want to Learn About?

LeadSloth

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.

Tips To Improve Your Lead Management Strategy

Reachforce

Over the last couple of weeks we’ve been highlighting some of the most well known Marketing Automation players out there. This week we’re profiling MarketBright. Thanks again to Caitlin and Mike Pilcher for the previous blog post. So now that you’ve read about and studied up on each, what’s next?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

Your website's radical new role in the social web

grow - Practical Marketing Solutions

Graphic: Metro Denver's website is built to shuttle people to meaningful content, wherever it might be. While every marketer seems to be immersed in Web 2.0 these days, let's not overlook the changing role of the organization's website in this marketing mix.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation.

How to Communicate Better with Your Entire Audience - B2B Marketing and Sales Tip #254

Reachforce

Remember in school when you took a quiz to see what kind of learner you are? In case you didn't, there are three types of learners: Visual (seeing) learners Auditory (listening) learners Kinesthetic (touch/experience) learners Does your marketing mix appeal to all three types? We are trying to add more to our mix to

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.

B2B 2

How do I get my boss to understand social media?

grow - Practical Marketing Solutions

In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP.

A Look into Sentiment Analysis for Brands

Ambal's Amusings

Are you popular? Do people love you or your brand? Is there an angry mob awaiting your tweets with pitchforks? Let's face it, people's opinion about your brand matters a lot in this social media age. Reviews and ratings is a sought-after feature for users and studies have shown that it does have an influence on perceptions and sales. Nothing groundbreaking here. Measuring online sentiments for a brand is a time consuming but invaluable process.

What is Pardot? - Marketing Automation Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Laura Folio (@LauraFolio

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only.

How to avoid the second Internet Bust

grow - Practical Marketing Solutions

One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again.

B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget

Sales Lead Insights

B2B marketers responsible for lead generation. What? A live webinar, B2B Marketing Tests: How to Improve Results & Fight for Your Budget , presented by Anne Holland with her special guest, B2B lead generation expert Mac McIntosh. Yes, I’m honored to say that’s me!).

Web Marketing Automation Buyer’s Guide

Reachforce

Thanks to Laura Folio and Adam Blitzer for their blog post on Pardot earlier this week. We want to continue to discuss what Pardot is offering by taking a look at one of their great whitepapers. Marketing Automation is an integral part to any marketing organization, but there are a lot

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen?

Five social media myths that MUST STOP NOW!

grow - Practical Marketing Solutions

Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” And then these opinions get repeated and re-tweeted until these mindless jingles become part of the social media mantra.

Content Creation Made Easy

Industrial Marketing Today

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer's block or their brains freeze up while staring at a blank screen