Sat.Oct 05, 2013 - Fri.Oct 11, 2013

A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer.

B2B 312

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world.

Mobile 303

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

ViewPoint

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads.

Sales 291

99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Social Data, Structured Data & No Data: SMX East 2013

KoMarketing Associates

Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

Social 275

More Trending

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation.

8 Steps To Become A Brand Publisher

Marketing Insider Group

Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other.

Industrial Content Marketing for Accelerating Sales Pipelines

Industrial Marketing Today

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies champion content Industrial Marketing pipeline acceleration sales pipelines

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

PowerMinute: How to Establish a Meaningful Lead Definition

ViewPoint

If you are using BANT (Budget, Authority, Need, and Timeframe) to define a sales-ready lead, it’s time to STOP! BANT is an outdated methodology responsible for more lost opportunities than your CEO and CFO care to hear. Truth is, many companies buy solutions that have never been budgeted. Because the value of the solution has not yet been realized by the buyer. Enterprise companies can’t assign authority for a purchase when the solution has not yet been imagined.

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The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want.

Google 223

MarketingProfs B2B Marketing Awards 2013

Reachforce

The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations.

What comes first, design or content?

BaseOne

We believe it''s time to move to a new way of designing websites (though this involves issues that may take time for clients to re-adjust to). It''s a simple , but profound change

Design 221

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

The Point

Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy.

Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them

Writing on the Web

and 5 Tips to Fix Them" src="[link] width="300" height="227" title="Common Mistakes Made by Beginning Bloggers.and 5 Tips to Fix Them" /> When you first start a business blog, it’s easy to make a few blogging mistakes.

Best practices for social media shilling

Biznology

Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Maybe even circulate a petition.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone.

Eloqua 197

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard.

Dark patterns in B2B. Where do you stand?

BaseOne

A dark pattern aims to maximize conversion through some degree of user deception. Depending on where you stand on the matter, it uses valid or unacceptable design techniques

Do best practices really exist in the realm of Social Business?

Biznology

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Joe Pulizzi Shares Principles of Epic Content Marketing

Modern Marketing

by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences.

Maximizing the Content Value of an Interview Call

WriteSpark

Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need.

Choosing the Right CMS for Content Marketing

Biznology

Photo credit: Sean MacEntee. This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.