Marketing Craftmanship

AUGUST 31, 2018

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises. This is particularly challenging for professional services firms – legal, accounting, investment advisory, technology, management consulting, recruiting or marketing – where top-of-mind awareness (getting people to remember you) is a critical part of business development.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

NetLine

AUGUST 31, 2018

When a webinar gets people asking questions and looking for more, we feel like we did a good thing. Sharing what we know is always fun, but when we find synergy with other SMEs on content marketing stuff outside of our daily focus – that’s when magic happens. Before we cue the Fantasia soundtrack, let’s cut to the reason why – with our friends at Influence & Co. , we were able to join forces on both sides of demand generation that concurrently must synchronize for anyone to find success.

Top of Funnel 58

Top of Funnel Demand Work Management Digital Marketing Funnels 58

Engagio

AUGUST 31, 2018

There is no one-size-fits-all diet that will work for everyone. There is no silver bullet workout routine that will work for everyone. And there is no one right go-to-market strategy that will work for everyone. Otherwise, we’d all be millionaires with full pipelines and perfect abs. Like working out and eating a healthy diet, many B2B organizations are realizing that ABM is something they should be doing, however, they’re still stuck figuring out what it is and how to do it.

Account Based Marketing 54

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 54

Influitive

AUGUST 31, 2018

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep. ADP.

Enterprise Management 235

Enterprise Management Marketing Management Demand Generation Agencies Research 235

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

AUGUST 31, 2018

First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the rise of the company, followed by the move from analog to digital. Now we’re at the start of the fourth industrial revolution; a revolution that’s being powered by data. And who’s in control of data?

CMO 96

CMO Thought Leadership Marketo Internet Marketing 96

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. To start, you should understand what all these letters even mean.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Kapost

AUGUST 31, 2018

Every day, there are superheroes walking amongst us. Today, you probably passed several on the way to work. In fact, there might even be some around you, right now. Now, are. The post 3 Superpowers of Successful Marketers that Make All the Difference appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 85

Marketing & Strategy Marketing Content Marketing Content 85

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the gambling? Though plenty of people do, a much larger set of people don’t put gambling or Las Vegas at the top of their what-to-do-for-fun lists.

Examples 79

Examples Brand Identity Branding Paid Search Agency 79

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Albert

AUGUST 31, 2018

August. 30. 2018. by Oren Langberg. Lead Sales Engineer. Why Performance and Brand Marketing Efforts Must Be Aligned. Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign. As we’ve discussed ad nauseum, performance has arguably become the most valuable currency in a digital media marketplace plagued by a lack of transparency.

Top of Funnel 60

Top of Funnel Advertising Agencies Paid Search Agency Brand Identity 60

33Across

AUGUST 31, 2018

Programmatic “in-housing” -- or the trend of marketers managing their programmatic media buying directly -- remains one of the industry’s hottest topics. We see this reflected in a recent. The post Three Things All Marketers Should Know About Their Programmatic Investment appeared first on 33Across.

Trends 48

Trends Marketing Buy Media 48

6sense

AUGUST 31, 2018

Jeannine Crispino. Customer Success Director. Jeannine is a seasoned Customer Success Director, with a passion for building relationships and partnering with her customers to make an incremental impact to their business. At 6Sense she is focused on making her customers successful by using 6Sense’s advanced platform to align with their goals. .

ROI 48

ROI Ad Building Leads Lead 48

Heinz Marketing

AUGUST 31, 2018

As you look to the final third of the year, as you finish Q3 and look to finish the year, it’s possible you’re missing one of the most important adjustments you can make because you take it’s related status quo for granted. Every business, including yours and including ours, has sacred cows. Strategies and tactics we don’t change and don’t challenge.

Planning 50

Planning Tactics Marketing & Strategy Marketing Strategy 50

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Albert

AUGUST 31, 2018

Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign. The post Why Performance and Brand Marketing Efforts Must Be Aligned appeared first on Albert™.

Brand Identity 40

Brand Identity Branding Marketing Campaigns 40

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12. In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

DivvyHQ

AUGUST 31, 2018

Maidenhead, UK – September 4th, 2018 – SDL (LSE: SDL) , a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands centrally plan, create, translate and deliver marketing content. With both SDL and DivvyHQ working with the world’s biggest brands, the partnership will provide enterprise customers with even greater control of their content strategy, planning, and ex

Planning 40

Planning Enterprise Management Work Management Marketing Management 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Nuvi

AUGUST 31, 2018

Loyalty 40

Loyalty Ad Building Brand Identity Branding 40

Conversica

AUGUST 31, 2018

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Personalization Content 40

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Biznology

AUGUST 31, 2018

I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own. According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] As an Example

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Hubspot

AUGUST 31, 2018

Quotes by Famous People. “The greatest glory in living lies not in never falling, but in rising every time we fall.” - Nelson Mandela. "The way to get started is to quit talking and begin doing." - Walt Disney. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.” - Steve Jobs.

Fulfillment 101

Fulfillment Act-On Personalization Resources 101

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Magisto

AUGUST 31, 2018

What’s up readers! If you are here it’s because this title got you and because you need some real-life social media marketing help. I’m sure this is not the first article with this title you have come across (and it’s not mine either). I am the Social Media Manager + Head of Community here at Magisto. I am writing this because I found those other articles missing something.

Social Media 55

Social Media Tools Media Best Practices 55

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

QuanticMind

AUGUST 31, 2018

A “Rinse and Repeat” Playbook for Crushing Your Competitors. As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. You simply need your SEM strategies to be more effective than your competitors. I know what you’re thinking right about now. Something like, “Well, if I could read minds and know exactly what moves my competitors were going to make next, it would be ‘simple’ to be more effective than my competitors.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Magisto

AUGUST 31, 2018

What’s up readers! If you are here it’s because this title got you and because you need some real-life social media marketing help. I’m sure this is not the first article with this title you have come across (and it’s not mine either). I am the Social Media Manager + Head of Community here at Magisto. I am writing this because I found those other articles missing something.

Social Media 40

Social Media Tools Media Best Practices 40

PathFactory

AUGUST 31, 2018

With almost half of marketers plan to continue implementing a content syndication strategy or start one, it’s one of the fastest growing B2B channels this year. A group of experts came together to discuss best practice and how to stay ahead of this fast and furious curve: Chris Vandermarel, Director of Demand Gen at PathFactory. Dana Harder , VP of Strategy at Content4Demand.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Content 40