BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. Among B2B marketers, 40 percent say that email newsletters are critical to their success , and a whopping 79 percent find newsletters to be the most successful channel for distributing content.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Biznology

DECEMBER 30, 2020

We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully. And try to be “good,” as in you must try to be moral. But what if there’s a completely different way to stop a bad habit?

Rules 194

Rules Tips Research Ethics 194

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

Keywords 134

Keywords Trends Research Google 134

The Daily Egg

DECEMBER 30, 2020

Have you heard of Michael Burry? He’s a hedge fund manager who had foreseen the shocking 2007-2008 housing collapse. Having betted against subprime-mortgage bonds ahead of the meltdown, he made about $750 million in profits for his investors and $100 million personally. But how was he able to predict something like that? The answer is […]. The post Best Data Analysis Software appeared first on The Daily Egg.

Analysis 127

Analysis Software Best Practices Personalization 127

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

DECEMBER 30, 2020

Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears. On this podcast episode of Radically Transparent , CEO and Oktopost Co-Founder, Daniel Kushner reveals his secret fears of being a modern-day CEO and exposes some of his greatest vulnerabilities as a leader.

Transparency 111

Transparency Social Media B2B Sales B2B Marketing 111

Seismic

DECEMBER 30, 2020

It’s nearly impossible to predict the course of an unprecedented event like the COVID-19 pandemic. Even as we substituted handshakes with “elbow-bumps,” we could hardly predict how quickly and dramatically things would change. Almost overnight, we pivoted to host our first-ever hybrid meeting for our board of directors. And no sooner than we had formally approved our budget for the fiscal year, we realized we would need to update it with a modified version.

Work Management 98

Work Management Budget Programs Transparency Acquisitions 98

Hubspot

DECEMBER 30, 2020

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Optinmonster

DECEMBER 30, 2020

Do you want to set up a wholesale store with WooCommerce? With over 5 million active installs, WooCommerce is the most popular eCommerce plugin for WordPress. Setting up a wholesale store with WooCommerce can be tricky since out of the box, it doesn’t come with a wholesale store feature. To set up a wholesale store, you’ll need to use a third-party plugin like Wholesale Suite.

Ad Building 89

Ad Building eCommerce Pricing Price 89

Hubspot

DECEMBER 30, 2020

How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business? This is the role of sales and marketing teams in your organization: Designing and deploying consumer campaigns to showcase the unique value proposition of your product or service so you stand out from the competition.

Paid Search Agency 98

Paid Search Agency eCommerce Customer Satisfaction Marketing & Strategy 98

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

seo.co

DECEMBER 30, 2020

Table of Contents. + Does Social Media Affect SEO? + Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. + Building a Following on Social Media for Link Building. + Leveraging the Power of Influencers for Link Building. + Conclusion.

Link Building 83

Link Building Social Media SEO Ad Building 83

Visitor Queue

DECEMBER 30, 2020

When you tell people you work in sales, one of the first things that can come to their mind is images of you selling door-to-door, peddling vacuum cleaners or briefcases to regular homeowners. In reality, “sales” can encompass a wide variety of industries, niches, and audiences – from selling directly to consumers to, in our […]. The post B2B Sales: What It Is and How To Sell Like a Pro appeared first on Blog Visitor Queue.

B2B Sales 80

B2B Sales B2B 80

Smarte

DECEMBER 30, 2020

What a year it has been! You would never have anticipated 2020 for what it was and for all that we have been through. For SDRs and sales leaders, the hardships brought forth by COVID-19 has been unimaginable. A lack of face-to-face interactions, canceled events, and the convergence of inside and field sales meant that […]. The post 6 B2B Sales Trends to Watch Out for in 2021 appeared first on SMARTe Inc.

B2B Sales 80

B2B Sales Trends B2B B2B Marketing 80

SendGrid

DECEMBER 30, 2020

The new 2020 Global Messaging Engagement Report explores email and messaging engagement to help senders understand what recipients prefer. The post Announcing the 2020 Global Messaging Engagement Report appeared first on SendGrid.

Practices 69

Practices Best Practices Email Marketing Marketing 69

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! See details on these and other enhancements below.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Stevens & Tate

DECEMBER 30, 2020

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, Some marketing tactics that began in 2020 will still work in 2021. Here are new marketing trends that will a good idea for 2021. . 1. Keep Producing Video Content.

Tactics 64

Tactics Privacy Marketing & Strategy User-Generated Content 64

Hubspot

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. The more mature a business gets, and the more complex the prospective customer’s needs are, the more challenging it is to maintain that speedy response and personalized touch. Quickly growing businesses require more sophisticated automation to ensure operational efficiency, proper distribution of leads among their sales team, and to make sure no leads slip through cracks.

Lead Ranking 70

Lead Ranking Lead Scoring Sales Qualified Leads Enterprise Management 70

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. But just how do you maximize your chances of video success?

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. Hey there! We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Content Science Review

DECEMBER 30, 2020

Review our picks for Content Science Review's can’t-miss 2020 content.

Content 59

Content 59

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. With all the effort you and your team put into creating it, wouldn’t it feel amazing to be recognized for your work? That’s where content marketing awards enter the arena. There are dozens of marketing competitions to set your sights on where you can submit your content and campaigns to test your mettle against other crea

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Launch Marketing

DECEMBER 30, 2020

The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Doing so gives marketing teams an understanding of who their prospects are, what they are looking for and how to reach them. Multiple characteristics can be used to fuel persona creation. Consider these questions when defining the B2B buyer personas for your marketing campaigns.

Psychographics 83

Psychographics B2B Marketing Campaigns Paid Search Agency 83

Outgrow

DECEMBER 30, 2020

8 Email Design Trends to Boost Interaction in 2021. Undoubtedly, a lot has happened and changed in the marketing world in the previous year. Brands are trying to get the maximum out of their marketing efforts with the tried and tested email designs. However, we anticipate some changes in the email design trends as marketers try to bring freshness to the subscriber’s inbox and level up their email marketing.

Design 64

Design Trends Outgrow Deliverability 64

Hubspot

DECEMBER 30, 2020

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Budget Programs 101