Thu.Mar 30, 2023

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SEO Advice to Create Content That Doesn’t Suck

Contently

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.

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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

Ahrefs

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.

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How to Use WordPress Hooks To Improve Technical SEO via @sejournal, @vahandev

Search Engine Journal

Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 5-Step Writing Process That Solves 3 Painful Problems

CopyBlogger

I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the. Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.

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Asana vs. Smartsheet

The Daily Egg

Asana and Smartsheet have many of the same strengths, including vast customizability and an array of templates to help you get started. The post Asana vs. Smartsheet appeared first on The Daily Egg.

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When AI is everywhere, invest where it counts

Sprout Social

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.

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Xebrio Review

The Daily Egg

Xebrio lets your team do more than track project work; it helps you manage the requirements to keep in mind before you. The post Xebrio Review appeared first on The Daily Egg.

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5 Steps for Measuring AI Content Performance

Parse.ly

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly — a powerful content analytics tool designed to track and gauge content performance.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Buffer

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. An easy way to generate more content revolving around these very ideas is by creating a social media series.

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How to Optimize Your E-Commerce Website for Higher Conversion Rates

SmartBug Media

The e-commerce industry has grown tremendously these past few years and is expected to grow another 10.4 percent worldwide in 2023. With thousands of e-commerce brands competing for attention, it’s not enough to simply have an e-commerce website. If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable.

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Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.

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A Day In The Life: Senior Technical Operations Manager

HG Data

My name is Allen Licha and I’m a Senior Technical Operations Manager at HG Insights. When I started working in tech in 1989, the landscape was entirely different. Most large corporations were still on IBM mainframe computers, and personal computers were making their way onto the fold. My first job was with Electronic Data Systems … The post A Day In The Life: Senior Technical Operations Manager appeared first on HG Insights.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This week’s new AI-powered martech products, platforms and features

Martech

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. As a result, more and more AI-powered solutions are being announced every day.

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Is Google Optimize Back and Better? Leaked GA4 Screens From Beta Test, Revealed!

Convert

Just when we thought we’d cracked the code on Google Optimize – the plot thickens. The entire experimentation community was shaken and stirred by the sunset announcement. Our CEO, Dennis van der Heiden, had called the move months in advance. And so team Convert didn’t wake up to a bombshell. But has the zombie truly risen? Is Google Optimize making a comeback?

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The Rise of Mobile Technology in Business: 5 Ways It’s Shaping the Future

Aberdeen

Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Employees no longer huddle in conference rooms with clunky speakerphone equipment, dialing out all together. Instead, we’ve made mobile phones and devices our major means of communication at work. According to a recent Aberdeen survey lead by VP & Principal Analyst Jim Rapoza , 30% of employees now have a smartphone that is just used for work.

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Kraft Heinz and Gatorade tap in-store video screens for March Madness

Martech

This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Don’t invest in new marketing tech until you do this

ClickZ

As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your organization’s broader goals.

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The Dangers of Dangerous Domains

TowerData

We all know the internet is full of potential dangers. As consumers, we avoid the obvious pitfalls by not clicking on the unknown, following up directly when we see something suspicious, and not sending out our banking information to a long-lost prince who is in a bind.

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Foolish Content Isn’t Limited to One Day a Year

Content Marketing Institute

Unfortunately, foolish content knows no time of year. Can you guess which of the six brands did and which ones didn’t?

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How to use the right content to trigger leads

G2M Solutions

Quick quiz.Which one of these cold email subject lines is the most effective? "Hey!" "Important message!" "Buy our product!" "Opportunity of a lifetime!" "You won't believe what we're offering!" "URGENT: Last chance to save!" "Quick question!" "Free stuff inside!" "Make money fast!" "Don't miss out on this amazing deal!" Answer: Of course, absolutely none of them!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Website Accessibility and SEO

Method and Metric

Today, having an accessible website is not only important, but required, and for a good reason. Website accessibility guarantees a seamless experience for all visitors to your site regardless of their ability.

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Is ERP-integrated e-commerce safe?

Sana Commerce

“OK, but is ERP-integrated e-commerce safe?” Trust me, I have heard that question before. It’s totally valid to wonder. After all, your ERP hosts a world of valuable and sensitive information, such as customer data. If your e-commerce solution is directly integrated into your ERP, you would want to make sure that your ERP information is secure and not vulnerable to exposure.

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The Secrets To Lead Management In HubSpot That Shorten Sales Cycles And Improve Close Rates

Square 2 Marketing

Leads don’t turn into sales opportunities by accident. They need to be actively managed through a series of touches to ensure they’re proactively getting the communication necessary to move through their buyer journey with you. Without a lead management process installed into your CRM, you’re likely letting good leads go unnurtured, and they’re falling out of your sales process and possibly ending up with your competitors.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of “5 Silly Things Digital Marketers Do” and provide insights on how to improve your marketing strategy.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What is AI marketing? Everything digital marketers need to know

Unbounce

Hey, remember the Big Bang? Y’know, creation of the known universe and all that. Game changer. There have been smaller versions of that, too, ever since that big Big Bang. Events that changed the course of life as we know it. The invention of the internet was a pretty big one. The invention of wheels. The invention of yogurt-covered pretzels. And of course, the invention of artificial intelligence.

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5 Steps for Measuring AI Content Performance

Parse.ly

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly — a powerful content analytics tool designed to track and gauge content performance.

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March 2023 Work Anniversary

Hannon Hill

In March, we celebrated the work anniversaries of two team members, Brad Kazmer, and Johannes Schuetze. Learn more about these team members by reading this month's work anniversary blog post.

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