Contently
MARCH 30, 2023
This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.
Search Engine Journal
MARCH 30, 2023
Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.
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Martech
MARCH 30, 2023
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.
Search Engine Journal
MARCH 30, 2023
IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing's Fabrice Canel. The post Talking AI, SEO & IndexNow Updates With Bing [Podcast] appeared first on Search Engine Journal.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Sprout Social
MARCH 30, 2023
Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Martech
MARCH 30, 2023
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level.
chiefmartech
MARCH 30, 2023
At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner critic argued that sounded a tad hyperbolic, which is not my usual schtick. But I assuaged my own skepticism by noting that such disruptive growth would ramp up over a period of several years. It wasn’t like this stuff was going to change overnight.
Search Engine Journal
MARCH 30, 2023
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.
Buffer
MARCH 30, 2023
Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. An easy way to generate more content revolving around these very ideas is by creating a social media series.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Salesforce Marketing Cloud
MARCH 30, 2023
Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Have a question? Ask it here. Dear Salesblazer: “What email subject lines for sales actually get opens?” — Candi Chuburu, membership director at Inspirato, a luxury vacation company Dear Candi: I’ve spent much of my decades-long career helping teams get email communication down.
HG Data
MARCH 30, 2023
My name is Allen Licha and I’m a Senior Technical Operations Manager at HG Insights. When I started working in tech in 1989, the landscape was entirely different. Most large corporations were still on IBM mainframe computers, and personal computers were making their way onto the fold. My first job was with Electronic Data Systems … The post A Day In The Life: Senior Technical Operations Manager appeared first on HG Insights.
Salesforce Marketing Cloud
MARCH 30, 2023
When service disruptions happen, the pressure is on for your support teams to restore service as quickly as possible. But it’s figuring out how to communicate with customers during an outage that can make or break the customer experience. Your team needs to answer the burning question — “When is my service going to be restored?”— quickly and with empathy, plus have the right processes and tools in place to make that happen.
Sprout Social
MARCH 30, 2023
The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Martech
MARCH 30, 2023
Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. As a result, more and more AI-powered solutions are being announced every day.
Convert
MARCH 30, 2023
Just when we thought we’d cracked the code on Google Optimize – the plot thickens. The entire experimentation community was shaken and stirred by the sunset announcement. Our CEO, Dennis van der Heiden, had called the move months in advance. And so team Convert didn’t wake up to a bombshell. But has the zombie truly risen? Is Google Optimize making a comeback?
Aberdeen
MARCH 30, 2023
Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Employees no longer huddle in conference rooms with clunky speakerphone equipment, dialing out all together. Instead, we’ve made mobile phones and devices our major means of communication at work. According to a recent Aberdeen survey lead by VP & Principal Analyst Jim Rapoza , 30% of employees now have a smartphone that is just used for work.
Martech
MARCH 30, 2023
This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
SmartBug Media
MARCH 30, 2023
The e-commerce industry has grown tremendously these past few years and is expected to grow another 10.4 percent worldwide in 2023. With thousands of e-commerce brands competing for attention, it’s not enough to simply have an e-commerce website. If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable.
ClickZ
MARCH 30, 2023
As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your organization’s broader goals.
TowerData
MARCH 30, 2023
We all know the internet is full of potential dangers. As consumers, we avoid the obvious pitfalls by not clicking on the unknown, following up directly when we see something suspicious, and not sending out our banking information to a long-lost prince who is in a bind.
Content Marketing Institute
MARCH 30, 2023
Unfortunately, foolish content knows no time of year. Can you guess which of the six brands did and which ones didn’t?
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
G2M Solutions
MARCH 30, 2023
Quick quiz.Which one of these cold email subject lines is the most effective? "Hey!" "Important message!" "Buy our product!" "Opportunity of a lifetime!" "You won't believe what we're offering!" "URGENT: Last chance to save!" "Quick question!" "Free stuff inside!" "Make money fast!" "Don't miss out on this amazing deal!" Answer: Of course, absolutely none of them!
Method and Metric
MARCH 30, 2023
Today, having an accessible website is not only important, but required, and for a good reason. Website accessibility guarantees a seamless experience for all visitors to your site regardless of their ability.
Sana Commerce
MARCH 30, 2023
“OK, but is ERP-integrated e-commerce safe?” Trust me, I have heard that question before. It’s totally valid to wonder. After all, your ERP hosts a world of valuable and sensitive information, such as customer data. If your e-commerce solution is directly integrated into your ERP, you would want to make sure that your ERP information is secure and not vulnerable to exposure.
Square 2 Marketing
MARCH 30, 2023
Leads don’t turn into sales opportunities by accident. They need to be actively managed through a series of touches to ensure they’re proactively getting the communication necessary to move through their buyer journey with you. Without a lead management process installed into your CRM, you’re likely letting good leads go unnurtured, and they’re falling out of your sales process and possibly ending up with your competitors.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
B2B Digital Marketer
MARCH 30, 2023
Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of “5 Silly Things Digital Marketers Do” and provide insights on how to improve your marketing strategy.
Parse.ly
MARCH 30, 2023
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly — a powerful content analytics tool designed to track and gauge content performance.
Sana Commerce
MARCH 30, 2023
Table of contents In today’s fast-paced world, business-to-business (B2B) buyers are short on time and expect even better service when buying online than your average consumer. A personal touch makes a big difference in B2B e-commerce, for example, a customized buying experience that provides relevant product and pricing information not only saves the business buyer time, it creates a positive impression of your company as well.
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