DiscoverOrg
AUGUST 7, 2018
Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ).
Webbiquity
AUGUST 7, 2018
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popu
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
AUGUST 7, 2018
You know your content marketing strategy will positively impact your marketing goals and business bottom line. But, how much budget do you need to make sure your content marketing is effective enough? There are two perspectives when it comes to the content marketing budget: Invest more and gain more – The more layered, the better supported […].
Zoominfo
AUGUST 7, 2018
The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 7, 2018
You wanted to increase conversion rates. So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. You tested whether adding a testimonial or a trust certificate might help. Maybe you even did some multivariate testing. Hopefully, you got lucky.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
AUGUST 7, 2018
Timothy Snow – Founder of Snow Solutions. Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Location: Hollywood, California. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios.
Biznology
AUGUST 7, 2018
As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. The goal is always to develop lifelong friendships with people who will be integral to your life and success.
Adobe Experience Cloud Blog
AUGUST 7, 2018
Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Machine learning is the science of enabling computers to learn without being explicitly programmed.
Oktopost
AUGUST 7, 2018
Despite the highly-regulated and risk-averse landscape, 49 of the top 50 financial services are on at least one social network. The potential of social media for financial services is tremendous, and financial services willing to adopt a more forward-thinking approach will reap rewards on social. So where should they start? How can finance marketers embrace social […].
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
AUGUST 7, 2018
Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.
Hubspot
AUGUST 7, 2018
Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a
JotForm
AUGUST 7, 2018
Armed with M&M’s and a bag of extra buttered popcorn—the theatre lights dimmed. I reached into my purse to check Instagram Stories one last time before the movie began. Immediate regret. Three of my friends were in Napa. They were all dressed to the nines and drinking Zinfandel at a fan.
LeadSquared
AUGUST 7, 2018
Never has the Indian insurance landscape been witness to the raging competition levels as today. 42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate and Conversions Per Agent.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
AUGUST 7, 2018
Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides the most value to their organization. In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers.
EveryoneSocial
AUGUST 7, 2018
Being that we are in the digital age, I think it is safe to say that most organizations have some sort of social media or online presence when it comes to their hiring process. In fact, 91% of employers are using social media to hire talent today and that percentage will surely grow. However, if your company does not value social recruiting like it should, there is a good chance you are missing out on amazing job candidates and that top talent is not even aware your company exists.
Outreach
AUGUST 7, 2018
The last month has been pretty exciting here at Outreach. Not only did we grow the Outreach family by acquiring Sales Hacker (our first acquisition!), but we’ve been hard at work delivering awesome new capabilities to make Outreach work even harder for your team. Here’s what we’ve released over the last month: Opportunities in Outreach. Last month, we brought Salesforce Opportunity data directly into Outreach.
Online Marketing Institute
AUGUST 7, 2018
Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convert
AUGUST 7, 2018
The truth is simple: your product can fail because of its price. It doesn’t really matter if it’s a product or a service; if you charge too much or too little, your campaign can be jeopardized. However, we’re not here to scare you. There are a lot of ways that you can tweak your pricing.
BOP Design
AUGUST 7, 2018
We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not, stay with me as I explain. To execute a successful B2B marketing strategy , you absolutely must have a well-defined digital presence that includes: a polished B2B web design. closely monitored social media profiles. policed
SnapApp
AUGUST 7, 2018
Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides the most value to their organization. In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers.
Strategic-IC
AUGUST 7, 2018
What is Sales Enablement, and how is it being defined today? In this video our Head of Content Lucy Jones speaks to expert and Director of Partner Programs & Sales Enablement at Planet, Brian Groth, to discover more. Interview Transcript. Who are you and what do you do? I'm Brian Groth and I run sales enablement and partner programs at Planet. I have a broad background, which I think is useful for sales enablement since it touches so many parts of a company.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DrumUp
AUGUST 7, 2018
Most workplaces limit the use of social media during working hours. Employers believe that social networking during working hours will reduce their employees’ productivity. All the same just because employees are not allowed to visit social networking sites does not mean that they don’t. Pew research published some statistics a while back that showed that.
DivvyHQ
AUGUST 7, 2018
While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. You’re probably feeling it. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure).
Opt Intelligence
AUGUST 7, 2018
When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandfolder
AUGUST 7, 2018
Rebranding has frequently been known to have a negative connotation. It was often a “damage control” band-aid; a quick fix for a business failure. However, in today’s world, new brand.
Televerde
AUGUST 7, 2018
If you’re anyone in the marketing or sales world, you’ve more than likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA , ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI. However, it’s not coming up roses for everyone.
Integrated B2B
AUGUST 7, 2018
Globalization means large multinational corporations all over the world are waking up to the benefits of working with a hybrid international agency. BBN has appointed a Director of Global Development with a proven track record of delivering high-impact results in marketing and communications on an international scale. The opportunities await. cylindr BBN was selected to represent Denmark as part of BBN, the world’s B2B agency, allowing us to share our insight as part of the Danish market and to
Expert insights. Personalized for you.
314 
Let's personalize your content