B2B Digital Marketer
MAY 25, 2023
Prioritizing Quality Over Quantity: Building a Strong Demand Generation Engine in Today’s Buyer Climate In this episode of B2BDM, our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren’t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.
Inbox Insight
MAY 25, 2023
In the ever-evolving landscape of modern marketing, ABM has emerged as a powerful approach that blends cutting-edge technology with strategic precision for targeting high-value accounts. Among the arsenal of tactics deployed by ABM marketers, Programmatic ABM has emerged as a seemingly cost-effective method for reaching large numbers of accounts at scale.
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DealSignal
MAY 25, 2023
ABM benefits and why it works As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works. As noted on the infographic below, research from industry analysts and associations has found that ABM is helping marketing and sales teams increase their conversion rates, close larger deals, and save valuable prospecting time – and it delivers a higher ROI than other m
Content Marketing Institute
MAY 25, 2023
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClickZ
MAY 25, 2023
30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, eth
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 25, 2023
Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.
Salesforce Marketing Cloud
MAY 25, 2023
You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. The product’s benefits, capabilities, and performance do much of the selling and persuading. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves.
Martech
MAY 25, 2023
Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!
Search Engine Journal
MAY 25, 2023
Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 25, 2023
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.
Hannon Hill
MAY 25, 2023
This week's guest blog post offers valuable insights on conducting website audits for enhanced accessibility, detailing the process of defining the audit scope, choosing accessibility standards, employing both automated and manual testing, involving users with disabilities, and documenting progress. It emphasizes making digital experiences inclusive for all users.
QuanticMind
MAY 25, 2023
Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined. OK, we’re exaggerating.but only slightly. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for.
Litmus
MAY 25, 2023
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
MAY 25, 2023
Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases.
DivvyHQ
MAY 25, 2023
Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience.
ClickZ
MAY 25, 2023
30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, your unique understanding of your brand’s equity, or your copywriting skills, nor can it spit out a strategic plan based
SendGrid
MAY 25, 2023
Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 25, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Schubert B2B
MAY 25, 2023
The tech sector is one of the most competitive sectors for a B2B company to operate in. It is also one of the most profitable. In order for a B2B company to gain measurable market share in the tech sector, they need to invest heavily in marketing, preferably, in B2B technology marketing.
The Lead Agency
MAY 25, 2023
When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before con
Schubert B2B
MAY 25, 2023
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a regular basis. And, of course, the advertisers who manage to take advantage of that see an instant increase in their most important metrics.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Only B2B
MAY 25, 2023
Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. These two essential elements help companies find eligible prospects, develop connections, and eventually close profitable agreements, laying the groundwork for long-term sales success. In this blog, we’ll explore the importance of lead generation and appointment setup play in boosting sales performance and discuss about how organizations can
Schubert B2B
MAY 25, 2023
When it comes to business-to-business (B2B) marketing, there are various channels available to reach potential customers. One of the oldest and most traditional methods is direct mail. But does direct mail work for B2B? Absolutely! B2B marketers widely acknowledge that direct mail is among the most potent channels.
The Daily Egg
MAY 25, 2023
Zenkit is a lightweight and flexible collaboration suite with features for project management, relational databases, team chat, and documentation. With plans ranging. The post Zenkit Review appeared first on The Daily Egg.
Schubert B2B
MAY 25, 2023
The tech sector is one of the most competitive sectors for a B2B company to operate in. It is also one of the most profitable. In order for a B2B company to gain measurable market share in the tech sector, they need to invest heavily in marketing. Preferably, in B2B technology marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
MAY 25, 2023
Nintex is an industry-leading solution for workflow automation and process management. It’s powerful, complex, great for automating just about any type of. The post Nintex Review appeared first on The Daily Egg.
Schubert B2B
MAY 25, 2023
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a regular basis. And, of course, the advertisers who manage to take advantage of that see an instant increase in their most important metrics.
Litmus
MAY 25, 2023
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.
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