B2B Digital Marketer
MAY 25, 2023
Prioritizing Quality Over Quantity: Building a Strong Demand Generation Engine in Today’s Buyer Climate In this episode of B2BDM, our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren’t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.
Inbox Insight
MAY 25, 2023
In the ever-evolving landscape of modern marketing, ABM has emerged as a powerful approach that blends cutting-edge technology with strategic precision for targeting high-value accounts. Among the arsenal of tactics deployed by ABM marketers, Programmatic ABM has emerged as a seemingly cost-effective method for reaching large numbers of accounts at scale.
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DealSignal
MAY 25, 2023
ABM benefits and why it works As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works. As noted on the infographic below, research from industry analysts and associations has found that ABM is helping marketing and sales teams increase their conversion rates, close larger deals, and save valuable prospecting time – and it delivers a higher ROI than other m
Hootsuite
MAY 25, 2023
Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Search Engine Journal
MAY 25, 2023
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Content Marketing Institute
MAY 25, 2023
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Salesforce Marketing Cloud
MAY 25, 2023
You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. The product’s benefits, capabilities, and performance do much of the selling and persuading. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves.
Search Engine Journal
MAY 25, 2023
Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.
Mass Analytics
MAY 25, 2023
THINKING ABOUT BRINGING YOUR MARKETING MIX MODELING IN-HOUSE? Here’s What You Need to Know! Thinking of in-housing your MMM? It’s not an easy decision to make. MMM is becoming integral to the success of companies’ marketing strategies. In fact, 48.7% report using the technique to drive decision making, according to the September 2022 edition of The CMO Survey by Deloitte and Duke University, a semiannual study of senior US marketing leaders.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Martech
MAY 25, 2023
Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!
ClickZ
MAY 25, 2023
30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, eth
Hootsuite
MAY 25, 2023
If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.
Litmus
MAY 25, 2023
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Stevens & Tate
MAY 25, 2023
Real estate marketing changes by the minute, given the constant entry of new trends, thanks to digital platforms. Other factors that dramatically affect marketing in the real estate industry are the following: Changes in interest rates A growing population of remote workers who want to work and live where they choose Shortage of available homes (There was a 38% shortage of home listings in November 2022 compared to November 2017-2019).
Martech
MAY 25, 2023
The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team is back at the office or still working remotely, the entire organization can benefit from implementing a marketing work management platform. “There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna
DivvyHQ
MAY 25, 2023
Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience.
SendGrid
MAY 25, 2023
Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Martech
MAY 25, 2023
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.
The Lead Agency
MAY 25, 2023
When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before con
Only B2B
MAY 25, 2023
Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. These two essential elements help companies find eligible prospects, develop connections, and eventually close profitable agreements, laying the groundwork for long-term sales success. In this blog, we’ll explore the importance of lead generation and appointment setup play in boosting sales performance and discuss about how organizations can
Schubert B2B
MAY 25, 2023
The tech sector is one of the most competitive sectors for a B2B company to operate in. It is also one of the most profitable. In order for a B2B company to gain measurable market share in the tech sector, they need to invest heavily in marketing. Preferably, in B2B technology marketing.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Engagio
MAY 25, 2023
A core component of Demandbase and our market is the ability to de-anonymize web traffic. One trending evaluation tactic our competitors take part in is saying “We have the highest match rates in the business.” And they recommend a data bakeoff with other vendors to “prove it.” For transparency purposes, Demandbase participates in account identification data bakeoffs all the time.
Schubert B2B
MAY 25, 2023
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a regular basis. And, of course, the advertisers who manage to take advantage of that see an instant increase in their most important metrics.
ClickZ
MAY 25, 2023
30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, your unique understanding of your brand’s equity, or your copywriting skills, nor can it spit out a strategic plan based
Schubert B2B
MAY 25, 2023
When it comes to business-to-business (b2b) marketing, there are various channels available to reach potential customers. One of the oldest and most traditional methods is direct mail. But, does direct mail work for B2B? Absolutely! B2B marketers widely acknowledge that direct mail is among the most potent channels.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Martech
MAY 25, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
SalesIntel
MAY 25, 2023
Everyone has probably heard a lot over the last several years about the massive change that we’re going through with how B2B products are bought and sold. It’s much less about long-term, in-person sales relationships with playing golf and going out to dinner, and much more about customers having their self-led journeys, most of which do not interact with the sales team until they have already decided to buy.
Fount Media
MAY 25, 2023
The business-to-business dermatology market can be a difficult and competitive environment to operate in. As a result of developments in technology and an increased focus on personal hygiene, an increasing number of individuals are looking for dermatological treatments. Because of this, companies that operate in the B2B dermatological sector need The post 5 Marketing Practices in the Dermatology Sector that Will Set You Apart from Your Competition appeared first on Business Mailing Lists | Techn
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