Thu.Aug 13, 2020

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time.

5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

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Top 9 most visited websites of the United States

RockContent

Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are. So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. So what are the top 9 sites in the US?

Best Drip Email Software

SendX

Drip emails are all about getting the right info to the right person, at the right time. They can help you run your business on autopilot with minimum effort. So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

7 best WordPress security plugins to protect your website in 2020

RockContent

Are you looking for the best WordPress security plugins to protect your website ? Making sure your data is secure and that your visitors are able to browse without the need to worry is essential to building trust on the internet. WordPress hosting is the most widely used website management choice around and it already provides adequate security for your website data. However, it does not hurt to improve that even further by counting on the best plugins to extend those features.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics.

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending. To show you how we do it, we’re presenting you with our case study.

What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned

RockContent

Today, invest in Digital Marketing seems to be the main approach in any company in the world. However, it is important to pay attention to other strategies as well to improve your results. In this way, we can say that, for a long time, marketing and sales teams were considered opposites — and, in some cases, even enemies! It is not unusual to see these two teams conflicting. But in the end, everyone is in the same boat, right?

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How Segmenting Your Content Strategy Can Work Wonders

Biznology

The following is a sponsored article from our partner, GaggleAMP. When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

THE FUTURE PHASE OF ACCOUNT-BASED MARKETING (ABM)

Only B2B

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Back then too, customers were craving for personalized buying experience. Looking at the need, the era began with its implementation. The evergreen mantra for personalized marketing is ‘advertising’. But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication. This was not the case before.

How to Get Stakeholder Buy-in for Your Blog

Content4Demand

Blogs are no longer optional in a comprehensive marketing strategy. They demonstrate thought leadership in your industry, drive traffic to your website and build trust with your customers.

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Pure Incubation Places on the 2020 Inc. 5000

PureB2B

For the seventh consecutive year, Pure Incubation places on Inc. Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Danvers, MA – August 13, 2020. For the seventh consecutive year, Massachusetts-based Pure Incubation placed on Inc. Magazine’s annual? 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies.

Why Now’s the Time for Interactive Content [Examples]

Content Marketing Institute

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute. Company News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Agile Email Marketing Part 1: Content & Development Micro-Efficiencies

Litmus

Speed to market is more important than ever in this constantly evolving environment. That’s why the agile methodology has become increasingly popular beyond its roots in software development. Agile marketing is all the rage, and email marketing definitely plays a part. But even with the best intentions, trying to change a painfully slow process can feel impossible. According to Litmus’ 2019 State of Email Workflows , 58% of brands take 2 weeks or more to produce a single email.

On-Page SEO: How to Optimize Blog Content for Search Engines

The Brit Agency

Have you heard of search engine optimization (SEO)? Of course you have, it’s incredibly important for Inbound Marketers and one of the most ubiquitous terms in the industry. The problem is, it’s incredibly complex. There are so many elements that go into building an SEO-friendly site that many marketers get overwhelmed. In fact, search engine optimization is such a vast topic that SEO specialists are now a common position within marketing teams. SEO Blogging

Designing Book Covers 101: How to Make a Book Cover From Scratch

Bannersnack

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now. Case in point, I just said it again. There’s a very good reason everyone insists, though. We all judge, at least for a second, which is just a more honest […]. Design

Enterprise Performance Management – Get the Most Out of Your Existing Investment

Aberdeen HCM Essentials

The pace of business is continuing to accelerate, and competition is increasing — companies are under constant pressure to provide more accurate, faster information for improved decision-making. The pressure on financial and operating teams to respond in real-time is now a real requirement. Enterprise Performance Management (EPM) systems enable companies to get more out of their existing ERP investment.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What Is Content Operations?

Content Science Review

Learn about the people, processes, and technology that make up successful content operations. Article

Shareholder Update: Q2 2020 and July

Buffer Social

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘ default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. It's been quite the year and it's hard to believe that the first half of 2020 is already behind us.

Social Selling Guide: How to Generate Sales on Social Media

Spiralytics

Say goodbye to cold calling and hello to social selling. Here's everything you need to know about this powerful and personal approach to sales. The post Social Selling Guide: How to Generate Sales on Social Media appeared first on Spiralytics Inc. Social Media social selling

How to set your first AI project up for success

ClickZ

30-second summary: Choosing your first AI project is essential as digital organizations evolve. The correct use of AI is helping brands with insights with precision, accuracy and scale. The benefits are measurable and real if you know what you want to achieve. AI is here to help and complement marketers’ skills, help them with laborious tasks and unleash more creativity and elevate personal and professional performance. A look at five simple steps organizations can take to start their AI journey.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Data Analysis Helps in Making Smart Marketing Decisions

Altitude Branding

Today, companies have a big quantity of data at their disposal. If utilized effectively and correctly, such data can be of top-notch help for making correct decisions and avoiding terrible mistakes in marketing and branding domains. Some approaches an enterprise can follow to use the information to gain a competitive edge in the market are listed below: Investment of Funds.

“Now What Do We Do?” Declining Account Engagement During Times of Crisis

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. The work we do as sellers and marketers is hard — it’s getting harder every day. And that was before the pandemic. This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective channels, an overwhelming amount of content and messages. Account Engagement with Fewer Options.

The Secret Email Marketing Playbook To Reengage Your Database

Square 2 Marketing

Now More Than Ever, Email Marketing Needs To Be Optimized; Learn How To Do It. One of the most important and almost always overlooked company assets is your database. That database of customers, prospects, partners and related businesses is a corporate asset that has value, needs to be grown, must be protected and should always be considered a top priority. Hidden inside that database is a gold mine of sales growth and revenue potential.

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Strategic Marketing: 10 Marketing Strategies that Work – part 2 [Video] – copy

Hinge Marketing

Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because it allows them to take advantage of their competitive advantage. So, in this two-part video series, Liz Harr sharesthe remaining five of the top 10 strategic marketing tactics that professional services firms can use.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.