Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

SendX

AUGUST 13, 2020

Drip emails are all about getting the right info to the right person, at the right time. They can help you run your business on autopilot with minimum effort. So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these?

Budget Programs 195

Budget Programs Software Best Practices Template 195

Marketing Insider Group

AUGUST 13, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

Ideal Customer Profiles 286

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 286

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next ye

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

Examples 144

Examples Content Interactive Marketing Content Marketing 144

Spiralytics

AUGUST 13, 2020

Say goodbye to cold calling and hello to social selling. Here's everything you need to know about this powerful and personal approach to sales. The post Social Selling Guide: How to Generate Sales on Social Media appeared first on Spiralytics Inc.

Social Media 129

Social Media Cold Calling Generation Media 129

Biznology

AUGUST 13, 2020

The following is a sponsored article from our partner, GaggleAMP. When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differe

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

PureB2B

AUGUST 13, 2020

For the seventh consecutive year, Pure Incubation places on Inc. Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Danvers, MA – August 13, 2020. For the seventh consecutive year, Massachusetts-based Pure Incubation placed on Inc. Magazine’s annual? Inc. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies.

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

AUGUST 13, 2020

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.

Webinar Metrics 104

Webinar Metrics Lock-In Planning Template 104

The Brit Agency

AUGUST 13, 2020

Have you heard of search engine optimization (SEO)? Of course you have, it’s incredibly important for Inbound Marketers and one of the most ubiquitous terms in the industry. The problem is, it’s incredibly complex. There are so many elements that go into building an SEO-friendly site that many marketers get overwhelmed. In fact, search engine optimization is such a vast topic that SEO specialists are now a common position within marketing teams.

SEO 101

SEO Optimization Inbound Marketing Content 101

ClearVoice

AUGUST 13, 2020

Traditional outlets are dying daily. All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Agencies have moved to the freelance model, and brands would just as soon hire teams of freelancers (or, as we’ve coined, teamlancers ) now that traditional firms are all floundering to find their footing in remote work.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

ClickZ

AUGUST 13, 2020

30-second summary: Choosing your first AI project is essential as digital organizations evolve. The correct use of AI is helping brands with insights with precision, accuracy and scale. The benefits are measurable and real if you know what you want to achieve. AI is here to help and complement marketers’ skills, help them with laborious tasks and unleash more creativity and elevate personal and professional performance.

Marketing AI 100

Marketing AI Work Management Marketing Management Allocation 100

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Social Media

Bannersnack

AUGUST 13, 2020

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now. Case in point, I just said it again. There’s a very good reason everyone insists, though. We all judge, at least for a second, which is just a more honest […].

Design 98

Design 98

Lake One

AUGUST 13, 2020

Sometimes a new channel, platform, or tool comes along in the business world that you just know is here to stay. At least for a while. Video is one of them. It’s not one of those tools that’s “nice to have” anymore. Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales process

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

MarketMuse

AUGUST 13, 2020

Learn how to create conversation-starting content that will turn your sales team into star performers. The post How to Empower Sales with Content appeared first on MarketMuse.

Content 92

Content Conversion Webinar Metrics 92

Heinz Marketing

AUGUST 13, 2020

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. The work we do as sellers and marketers is hard — it’s getting harder every day. And that was before the pandemic. This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective channels, an overwhelming amount of content and messages.

Cold Calling 95

Cold Calling Sales Qualified Leads CAN-SPAM Trigger Marketing 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

AUGUST 13, 2020

For senior living communities, it is particularly important to deliver crisis communications in a timely manner while staying honest and delivering those messages in a way that will reach everyone. Senior living communities can be high-risk populations, and in most cases, you want to make sure you are communicating not only with residents but with their families as well.

Communities 90

Communities Practices Best Practices Transparency 90

Buffer

AUGUST 13, 2020

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘ default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. It's been quite the year and it's hard to believe that the first half of 2020 is already behind us.

Transparency 85

Transparency Paid Search Agency Communities Positioning 85

Square 2 Marketing

AUGUST 13, 2020

Now More Than Ever, Email Marketing Needs To Be Optimized; Learn How To Do It. One of the most important and almost always overlooked company assets is your database. That database of customers, prospects, partners and related businesses is a corporate asset that has value, needs to be grown, must be protected and should always be considered a top priority.

Email Marketing 84

Email Marketing Advertising Agencies Paid Search Agency Marketing Prospects 84

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. They demonstrate thought leadership in your industry, drive traffic to your website and build trust with your customers. They also take commitment and a fair amount of work, and you may still have stakeholders who aren’t sold on the benefits. Here are a few ways to persuade them. Blogs Contribute to Key KPIs.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

AUGUST 13, 2020

Regularly posting on social media is a critical part of any digital marketing strategy. But keeping up with multiple social networks can be very time-consuming. Tools for automatic Facebook posting can help you to save time and optimize your marketing tasks for better results.

Facebook 83

Facebook Automation Social Networks Network Marketing 83

Hinge Marketing

AUGUST 13, 2020

Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because it allows them to take advantage of their competitive advantage. So, in this two-part video series, Liz Harr sharesthe remaining five of the top 10 strategic marketing tactics that professional services firms can use. TRANSCRIPTION: Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because i

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Planning Webinar Metrics 77

PureB2B

AUGUST 13, 2020

For the seventh consecutive year, Pure Incubation places on Inc. Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Danvers, MA – August 13, 2020. For the seventh consecutive year, Massachusetts-based Pure Incubation placed on Inc. Magazine’s annual? Inc. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

BenchmarkONE

AUGUST 13, 2020

There has been significant growth in the field of digital marketing. With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Science Review

AUGUST 13, 2020

Learn about the people, processes, and technology that make up successful content operations.

Content 87

Content Process 87

Conductor

AUGUST 13, 2020

In-housing SEO is becoming more and more appealing to organisations. A study showed that 90% of brands are confident in in-housing their marketing operations. It is also reported that 54% of brands rely on in-house SEO efforts. The reason behind that? Transparency, control over brand and elimination of silos among other things. Despite the growing number of brands that are moving their SEO in-house, some brands still believe the myth that outsourcing it is better.

SEO 59

SEO Advertising Agencies Godaddy Paid Search Agency 59

Nuvi

AUGUST 13, 2020

Significant revenue growth, dominance in RXM combine to cement Reputation.com’s place among top companies on Inc.’s annual list. REDWOOD CITY, Calif. — August 13, 2020 — Reputation.com , provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced it has been named to the 2020 Inc. 5000 list , Inc. magazine’s annual ranking of America’s fastest-growing private companies.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking Marketing Management 52