How to Improve Your B2B Buying Process During COVID-19
B2B PR Sense
AUGUST 13, 2020
We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time.