Square 2 Marketing
SEPTEMBER 19, 2023
There is a trend going on in a number of industries. Long-established, successful companies are starting to realize their marketing is not where they need it to be. This realization is being driven by the competition. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned.
Marketing Insider Group
SEPTEMBER 19, 2023
As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs.
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Vision Edge Marketing
SEPTEMBER 19, 2023
In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.
Act-On
SEPTEMBER 19, 2023
Growth marketing has been around for awhile now. Wondering “What is growth marketing?” Don’t panic. Like many buzzwords, the core concepts are more important than the name itself. The truth? You’re probably already doing some version of it. So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
It’s unthinkable for any company, anywhere, today to not have a robust website and mobile presence, right? OpenAI CEO Sam Altman says it’s becoming similarly unthinkable for AI-based intelligence to not be baked into every product and service. “This will be a big shift in how we interact with the world and technology,” said Altman, whose company created the wildly popular AI chatbot ChatGPT.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.
Leading Results Rambings
SEPTEMBER 19, 2023
In today's fast-paced digital landscape, businesses face numerous challenges when it comes to achieving success and growth. One of the primary goals for any business, whether it's an e-commerce store or a service-based company, is to boost sales and increase conversions. In this chapter, we will explore the significance of driving sales and conversions and how Luna Creative Marketing can help your business achieve remarkable results.
Martech
SEPTEMBER 19, 2023
While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?
CopyBlogger
SEPTEMBER 19, 2023
You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
SEPTEMBER 19, 2023
Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Missio
Content Standard
SEPTEMBER 19, 2023
Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.
Martech
SEPTEMBER 19, 2023
Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Ah — that sometimes elusive, but always thrilling moment when you close a deal. That’s why we’re all here. We love to help customers, chase new challenges, and in the process, hit those numbers. But sales is an art, and like art, its style changes over time. That’s why we’ll move past outdated and ineffective sales closing techniques in this article and talk to sales experts to get the nitty-gritty of what it means to close like a boss in today’s world.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
SEPTEMBER 19, 2023
Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Inputting simple prompts can generate complex responses and produce intricate and sophisticated outcomes. The business applications of this technology, however, are still being explored. One thing is clear: We are in the midst of the latest technological revolution.
Acrolinx
SEPTEMBER 19, 2023
Tune in to this WordBirds episode to discover why you need to invest in content marketing for long-term business success. The post Why You Should Invest in Content Marketing appeared first on Acrolinx.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
There is a world where sales planning happens once a year. You draw it up in January — “Whew, I’m glad that’s done!” — and everything goes as you planned. You hit your goals. Meanwhile, on Earth, you create a sales plan, start to act on it — and everything hits the fan. A competitor launches a new product, an analyst switches up their report, and your best sales rep quits.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Benchmark Email
SEPTEMBER 19, 2023
Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences. The way they play such an important role is by guiding subscribers through each section of the funnel – from the awareness stage to… The post From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences appeared first on Benchmark Email.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
What’s better than making a sale? Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Create this, and the repeatable, dependable sales will come. That’s what a sales strategy is all about. Below we share why a sales strategy matters and how to build one, step by step.
The Daily Egg
SEPTEMBER 19, 2023
Crafting a beautifully written post on your WordPress site only to have it go unread can be heartbreaking. But if you aren’t. The post FS Poster Review appeared first on The Daily Egg.
Sword and the Script | B2B
SEPTEMBER 19, 2023
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
DivvyHQ
SEPTEMBER 19, 2023
Late for work, missed deadlines, negative vibes. The warning signs are all there. You have a team member that is underperforming. As a content manager, how do you deal with this situation? Jenna Bunnell, Senior Manager of Content Marketing at Dialpad, is talking team culture in our latest article. Explore the challenges of addressing underperformance and how to have those difficult conversations with your team members.
The Daily Egg
SEPTEMBER 19, 2023
With businesses and teams becoming more remote and dispersed by the day, keeping track of things like billable and non-billable hours, employee. The post actiTIME review appeared first on The Daily Egg.
Hubspot
SEPTEMBER 19, 2023
McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks.
Contently
SEPTEMBER 19, 2023
Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. So far, over the last year, we’ve gotten a better idea of how the company’s heavy investments in artificial intelligence (AI) will redefine the nature of search.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Even though prospecting is important, it may sometimes feel like you’re just wishing and hoping the right people will come. Let’s see how to make prospecting a science instead — less like drilling for oil and more like filling up on gas.
Navigate the Channel
SEPTEMBER 19, 2023
The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. From the increasing influence of voice search to the growing importance of user experience, we will explore the key factors that businesses need to consider to succeed in the ever-changing digital landscape.
Marketri
SEPTEMBER 19, 2023
As the sun starts to rise later and set earlier, and as the leaves shift to a yellowish-green hue, my mind prepares for the change in seasons. Growing up on the East Coast, fall has always been a magical time for me. While I adore the colorful foliage and cool breezes, something else excites me even more: professional football. Raised in a sports-loving family, I started attending Washington Redskins games at the age of seven.
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