Square 2 Marketing
SEPTEMBER 19, 2023
There is a trend going on in a number of industries. Long-established, successful companies are starting to realize their marketing is not where they need it to be. This realization is being driven by the competition. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned.
Vision Edge Marketing
SEPTEMBER 19, 2023
In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.
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Webbiquity
SEPTEMBER 19, 2023
LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Unfortunately, their interface is anything but intuitive, and it’s easy to make small mistakes that can cost big money. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn.
Act-On
SEPTEMBER 19, 2023
Growth marketing has been around for awhile now. Wondering “What is growth marketing?” Don’t panic. Like many buzzwords, the core concepts are more important than the name itself. The truth? You’re probably already doing some version of it. So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
It’s unthinkable for any company, anywhere, today to not have a robust website and mobile presence, right? OpenAI CEO Sam Altman says it’s becoming similarly unthinkable for AI-based intelligence to not be baked into every product and service. “This will be a big shift in how we interact with the world and technology,” said Altman, whose company created the wildly popular AI chatbot ChatGPT.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
SEPTEMBER 19, 2023
Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.
Martech
SEPTEMBER 19, 2023
While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?
Leading Results Rambings
SEPTEMBER 19, 2023
In today's fast-paced digital landscape, businesses face numerous challenges when it comes to achieving success and growth. One of the primary goals for any business, whether it's an e-commerce store or a service-based company, is to boost sales and increase conversions. In this chapter, we will explore the significance of driving sales and conversions and how Luna Creative Marketing can help your business achieve remarkable results.
Martech
SEPTEMBER 19, 2023
Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Missio
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
SEPTEMBER 19, 2023
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Martech
SEPTEMBER 19, 2023
Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Ah — that sometimes elusive, but always thrilling moment when you close a deal. That’s why we’re all here. We love to help customers, chase new challenges, and in the process, hit those numbers. But sales is an art, and like art, its style changes over time. That’s why we’ll move past outdated and ineffective sales closing techniques in this article and talk to sales experts to get the nitty-gritty of what it means to close like a boss in today’s world.
Martech
SEPTEMBER 19, 2023
Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Inputting simple prompts can generate complex responses and produce intricate and sophisticated outcomes. The business applications of this technology, however, are still being explored. One thing is clear: We are in the midst of the latest technological revolution.
Acrolinx
SEPTEMBER 19, 2023
Tune in to this WordBirds episode to discover why you need to invest in content marketing for long-term business success. The post Why You Should Invest in Content Marketing appeared first on Acrolinx.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
There is a world where sales planning happens once a year. You draw it up in January — “Whew, I’m glad that’s done!” — and everything goes as you planned. You hit your goals. Meanwhile, on Earth, you create a sales plan, start to act on it — and everything hits the fan. A competitor launches a new product, an analyst switches up their report, and your best sales rep quits.
Sword and the Script | B2B
SEPTEMBER 19, 2023
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
What’s better than making a sale? Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Create this, and the repeatable, dependable sales will come. That’s what a sales strategy is all about. Below we share why a sales strategy matters and how to build one, step by step.
Benchmark Email
SEPTEMBER 19, 2023
Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences. The way they play such an important role is by guiding subscribers through each section of the funnel – from the awareness stage to… The post From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences appeared first on Benchmark Email.
Content Standard
SEPTEMBER 19, 2023
Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.
DivvyHQ
SEPTEMBER 19, 2023
Late for work, missed deadlines, negative vibes. The warning signs are all there. You have a team member that is underperforming. As a content manager, how do you deal with this situation? Jenna Bunnell, Senior Manager of Content Marketing at Dialpad, is talking team culture in our latest article. Explore the challenges of addressing underperformance and how to have those difficult conversations with your team members.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Navigate the Channel
SEPTEMBER 19, 2023
The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. From the increasing influence of voice search to the growing importance of user experience, we will explore the key factors that businesses need to consider to succeed in the ever-changing digital landscape.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Even though prospecting is important, it may sometimes feel like you’re just wishing and hoping the right people will come. Let’s see how to make prospecting a science instead — less like drilling for oil and more like filling up on gas.
Lead Liaison
SEPTEMBER 19, 2023
Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions. Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike.
Hubspot
SEPTEMBER 19, 2023
McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Exo B2B
SEPTEMBER 19, 2023
For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Chief revenue officers (CROs) are one of the newest animals in the C-suite jungle, and they’re adapting to a unique set of tasks with a unique set of traits. Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth.
Conversica
SEPTEMBER 19, 2023
The post From SDR to AE: 5 Ways I Leverage AI with Conversica’s Revenue Digital Assistants™ appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
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