KoMarketing Associates
DECEMBER 28, 2021
As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. Vidyard and the Content Marketing Institute recently teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and statistics indicated that 88% of marketers are now using videos for content marketing.
Webbiquity
DECEMBER 28, 2021
If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash. Here are five things (other than work) it’s worth spending a few minutes on this week.
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Martech
DECEMBER 28, 2021
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.
Biznology
DECEMBER 28, 2021
Gen Z has often been called “the most entrepreneurial generation ever.” The data increasingly shows this to be true. 2021 represents a watershed year in terms of the generational makeup of the independent workforce. As the study chart below shows the two youngest generations – Gen Z (born 1997-2012) and Millennials (born 1980-1996) – make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). 2021 is the first year when this is the case.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
DECEMBER 28, 2021
Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
DECEMBER 28, 2021
It’s so hard to believe that it’s that time of year again, but here we are! As freelance business professionals, we’re responsible for the multiple facets of building a business. From sales and business development to bookkeeping and formulating automated processes —entrepreneurs make the journey look fun on social media, but we know it comes with a lot of hard, intentional work.
Zoominfo
DECEMBER 28, 2021
Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.
Benchmark Email
DECEMBER 28, 2021
Have you ever imagined a hybrid of physical and online worlds where buyers can shop both in-person and online? It sounds like a peripheral concept, right? Well, brands like Amazon, Nike, Magik Book, and Pokemon Go have made the blended environment a reality. Your brand can be a front-runner, too, in implementing the phygital approach.… The post What is Phygital, and How Does it Apply to Email Marketing?
SEMrush
DECEMBER 28, 2021
How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ConvertKit
DECEMBER 28, 2021
The scientific method is straightforward. Identify a problem, draw a hypothesis, run an experiment, collect the data, and find a conclusion. What if we approached our creative side hustles with the same data-driven mindset? Creators of all types procrastinate, get stuck, burn out , or simply lose momentum. When work is personal or we live like perfectionists, it’s especially hard to break out of a rut and keep creating.
Hubspot
DECEMBER 28, 2021
Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer's context. Meanwhile, inbound sales teams recognize they must transform their entire sales strategy so they're serving the buyer.
ConvertKit
DECEMBER 28, 2021
As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. But of all our worries, is an unconfirmed subscriber really something to stress over? After all, what’s “normal” subscriber behavior?
BenchmarkONE
DECEMBER 28, 2021
Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. But nailing down specifics of who you should be selling to isn’t always so straightforward. . In fact, many businesses find that they think they have an idea of who their ideal customers are, but after they get off the ground and start acquiring some business, things change.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
DECEMBER 28, 2021
To Our Amazing GreenRope Family, While 2021 was a challenging year for many of us, we have all emerged stronger for it. There is still uncertainty, both with the pandemic and the economy, but as a culture, we have learned to adapt to it. The way we work has changed, business models have changed, some have survived, some have not. Through it all, GreenRope has been a steady partner for all of our clients and users.
DealSignal
DECEMBER 28, 2021
Table of Contents. What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization.
GreenRope
DECEMBER 28, 2021
To Our Amazing GreenRope Family, While 2021 was a challenging year for many of us, we have all emerged stronger for it. There is still uncertainty, both with the pandemic and the economy, but as a culture, we have learned to adapt to it. The way we work has changed, business models have changed, some have survived, some have not. Through it all, GreenRope has been a steady partner for all of our clients and users.
Scoop.it
DECEMBER 28, 2021
Regardless of your industry, finding and nurturing the right leads is crucial. It’s what makes the difference between converting a prospect into a loyal, paying customer or wasting time and money on unqualified people. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Outbrain
DECEMBER 28, 2021
There are countless brands in the world today. In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. But where to start? Right here with our Branding Glossary. We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business.
DealSignal
DECEMBER 28, 2021
Table of Contents. CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data.
FMG Suite
DECEMBER 28, 2021
Happy Tuesday! Welcome to the last “Trending This Tuesday” blog of 2021. It’s hard to believe, as it seems like this year has flown by. To close it out, check out today’s blog, sharing articles on how to use your blog to attract clients in 2022, how to get referrals without asking and much more. 1. How To Use Your Blog To Attract Clients in 2022 via Twenty Over Ten.
DealSignal
DECEMBER 28, 2021
Table of Contents. CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Square 2 Marketing
DECEMBER 28, 2021
I’ve spoken with so many company leaders who view a potential investment in marketing the same as a potential investment in hiring more reps. They view the growth potential as equal – hire more reps to grow, or invest in marketing to grow. In reality, it’s not one or the other. You must invest in building a scalable marketing machine that produces a predictable number of leads and sales opportunities every single month.
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