DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.

Cost 208

Cost Lead Ranking Buy Ad Building 208

ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

NuSpark Consulting

APRIL 14, 2017

Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor. To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips: Make data collection and analysis priority one.

Account Based Marketing 157

Account Based Marketing Optimization Planning Tips 157

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 14, 2017

For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales. It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. The post Weekend Reading: “Full Funnel Marketing” by Matt Heinz appeared first on Marketing Insider Group.

Top of Funnel 124

Top of Funnel Marketing Funnels Sales Qualified Leads B2B Sales 124

Hubspot

APRIL 14, 2017

One night, I re-wrote an entire Sublime song in emojis. Yes, seriously. I can’t remember what prompted me -- maybe I was just bored. But I spent a few hours and spelled out Sublime’s “What I Got” in its entirety with the tiny images. Here’s a snippet of the song: Ridiculous, maybe. But there are also lessons here: Emojis are fun and relatable -- everyone can understand them.

Mobile Marketing 78

Mobile Marketing Marketing 78

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.

Personalization 56

Personalization VALS Brand Identity Branding 56

chiefmartech

APRIL 14, 2017

As you may know, Tom Fishburne, a.k.a. the Marketoonist , will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens of a brilliant cartoonist’s wit.

Peer-to-peer 42

Peer-to-peer Marketing Proposals Conference Creativity 42

Sharpspring

APRIL 14, 2017

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re already using these strategies, to reassure you that you’re on the right track.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Ad Exchange 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Floodlight New Marketing

APRIL 14, 2017

In the business scene many people pigeonhole others into roles they believe are best match with their personality. It is also a popular believe that specific types of skills are essential to be a salesman. For example having an creative bent is coveted to thrive as a marketer or even having a warmhearted personality as a necessity to succeed in the training department.

B2B Sales 40

B2B Sales B2B Marketing Training B2B 40

LeanData

APRIL 14, 2017

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice. With that in mind, here were some of the big takeaways for LeanData from the two-day event.

Work Management 40

Work Management Account Based Marketing Marketing Management Paid Search Agency 40

Floodlight New Marketing

APRIL 14, 2017

In the business scene many people pigeonhole others into roles they believe are best match with their personality. It is also a popular believe that specific types of skills are essential to be a salesman. For example having an creative bent is coveted to thrive as a marketer or even having a warmhearted personality as a necessity to succeed in the training department.

B2B Sales 40

B2B Sales B2B Marketing B2B Training 40

Bound360

APRIL 14, 2017

This week, a few of us from Get Smart Content joined nearly a thousand B2B sales & marketing professionals at TOPO Summit 2017 in San Francisco at the gorgeous Embarcadero. Who wouldn’t love presenting against a backdrop like that? Founder, CEO, and host of TOPO, Scott Albro, kicked off the keynote with a particularly insightful presentation that dove straight into tangible and practical advice that the audience could use right now… and it was refreshing.

Tips 40

Tips Top of Funnel Conference Account Based Marketing 40

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Social Media

LeanData

APRIL 14, 2017

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice. With that in mind, here were some of the big takeaways for LeanData from the two-day event.

Work Management 40

Work Management Account Based Marketing Marketing Management Paid Search Agency 40

Akoonu

APRIL 14, 2017

It’s no wonder why 1000+ sales and marketing practitioners gathered at TOPO Summit this week. In just 2 days, 50 sessions and workshops covered actionable best practices for scalable revenue growth across Marketing and Sales.

Trends 40

Trends Practices Best Practices B2B Sales 40

LeanData

APRIL 14, 2017

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice. With that in mind, here were some of the big takeaways for LeanData from the two-day event.

Work Management 40

Work Management Account Based Marketing Marketing Management Paid Search Agency 40

Kwanzoo

APRIL 14, 2017

This post tries to answer the question, “How do I create effective display ads for account-based marketing (or ABM)?

Account Based Marketing 40

Account Based Marketing Display ABM Effectiveness 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Walker Sands

APRIL 14, 2017

Google 40

Google Facebook 40

Prospectr

APRIL 14, 2017

“LinkedIn is Dead!” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. Worlds. Largest. B2B. Network. If this is you, or you’ve been starting to feel like LinkedIn’s turning into the “Facebook for professionals”… You know … the mudslinging battleground really more fit for teenagers then the place to be for professionals looking to drum up new busines

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Content Standard

APRIL 14, 2017

It’s a dog-eat-dog world in B2B tech marketing. With new SaaS companies coming out of the woodwork seemingly every week, and established competitors pouring ever more money into their marketing budgets , it’s no wonder that the space has come to feel claustrophobic as of late. Combine this crowding with the sense of speed inherent to most tech-based industries, and B2B marketing becomes a perfect storm for marketing stress.

Top of Funnel 63

Top of Funnel Marketing Budget Marketing Strategy Marketing & Strategy 63

Kapost

APRIL 14, 2017

A successful influencer marketing strategy is a delicate balance to strike. Many marketers are under the misconception that there’s a linear process to follow: Step 1: Pick someone with a lot of following. Step 2: Interview that person or maybe quote him or her. Step 3: Expect that forces of the universe will spark content shares. Step 4: Sales.

Planning 48

Planning Campaigns Advertising Agencies Paid Search Agency 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 14, 2017

Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity and fun back into our daily routines. What's another name for those?

Best Practices 77

Best Practices Internet Marketing Work Management Hubspot 77