Fri.Sep 15, 2023

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 – The Rise of AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

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Follow Our Content Audit Process for 2023 (Template Included)

Ahrefs

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

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Why tight budgets mean maximizing content

Martech

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.

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Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

Top Rank Marketing

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment with marketing — up from 42 percent in 2022, with the leading challenge faced by both sales and marketing departments being differing data and systems, according to newly-published survey data.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Adobe CX Cloud on pace for record earnings

Martech

Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat

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Increasing Brand Awareness

Leading Results Rambings

In the vast landscape of the digital age, where countless brands are vying for attention, establishing a strong presence and reaching a wider audience is no longer an option; it's a necessity. This chapter delves into the significance of brand awareness and why choosing Luna Creative Marketing as your partner in this endeavor can make all the difference.

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Prospect Identification: A How-to Guide for Your B2B Business

Visitor Queue

We all know that finding qualified prospects is not easy. But, it’s essential for our businesses to generate revenue. That’s where prospect identification comes into play. The process of prospect identification involves discovering potential customers who align with your target audience and may be interested in what your company has to offer. Before we jump […] The post Prospect Identification: A How-to Guide for Your B2B Business appeared first on Visitor Queue Blog | Identify Website Tra

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How To Know if You Need a HubSpot Partner To Help You With HubSpot

Square 2 Marketing

Having just returned from INBOUND 23, HubSpot’s annual lovefest, it was very clear to me that there are a lot of company leaders who don’t know when and if they need help with HubSpot. It was also clear to me that HubSpot’s not great at helping their customers make these decisions. We heard time and time again how HubSpot reps waited until the customer mentioned needing help before bringing a partner into the conversation.

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Apple iOS 17: New Features & What It Means For Email

SendGrid

In North America, autumn means several things—kids going back to school, cooler temperatures, and pumpkin spice everything! It’s also the time Apple introduces its new products and hosts its software showcase. This year, Apple introduced to us a new iPhone, updated products, and iOS 17, the newest version of their mobile operating system. iOS 15 […] The post Apple iOS 17: New Features & What It Means For Email appeared first on SendGrid.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

Content Marketing Institute

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

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p80 Stands Out at FABTECH 2023 with Three Key Presenters

protocol 80

CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Giraffes and Rulers and Onesies, Oh My! AI guru Janelle Shane puts AI into perspective and tells us why chess isn’t like laundry

SmartBrief - Marketing

AI. It might take your job. It might save the world. It might kill us all. It definitely generates the most disturbing hands ever. Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” What’s the truth behind the hype? Technologist Janelle Shane , who is delivering a keynote at SmartBrief’s upcoming AI Impact Summit , says that enthusiasts and worrywarts both n

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Transforming Data into Assets: Kevin Marcus on AI and Dirty Data

Versium

Avetis Antaplyan sits down with Kevin Marcus, the Co-founder and CTO of Versium. They dive into critical topics, including the end of third-party cookies, the "dirty data problem," the impact of AI on data technology, and much more.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

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The Journey to Becoming an SEO Account Manager

DAGMAR Marketing

Looking back at the history of Search Engine Optimization (SEO) as an account manager, it is clear that the field has grown and changed drastically from its early days. The evolution of internet search, along with the algorithm updates by search engines, particularly Google, have formed the landscape of SEO. Together they have created a demand for skilled professionals, such as SEO account managers, to supply strategic guidance to companies from a variety of industries in this dynamic digital sp

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Drew’s Takeaways: Augmenting CMO Productivity with GenAI

Drew Neisser

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors. And that’s the theme of this episode.

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Choosing the Right Marketing Copywriter for Your Business: Key Traits to Look For

ClearVoice

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Not so fast. You need someone who can do more than just churn out copy daily. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy.

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How to improve sales performance and drive success 

Sana Commerce

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn.

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The Best 10 CRM Software for Small Business

Hubspot

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Difference Between a Marketing Pro and a Mediocre Marketer

Single Grain

If you want to be more than just an average marketer — if you’re aiming to be a marketing pro — you need to know what separates the ordinary from the extraordinary. If we’re being honest, there are too many charlatans in this world who call themselves a “marketing pro.” We’re here to suss them out and, hopefully, help prevent you from turning out like one of them!

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Stensul introduces dynamic content authoring for Salesforce and Marketo

Martech

Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.

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Klaviyo Product Update Roundup—August 2023

SmartBug Media

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

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Google Ads & Google Analytics 4 (GA4): Still Not Playing Nice Together

DAGMAR Marketing

While change can be good, change is not always easy. When Google Analytics 4 (GA4) was released out of beta in October of 2020, I don’t know of a single marketer who jumped up and said “I’m going to make the change to that right now.” As digital marketing agencies and in-house teams, we had gotten used to and mastered Universal Analytics (UA) and were comfortable with it.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Use Short-Form Video Content to Dominate Facebook Reels

Single Grain

If you’ve been sleeping on Facebook’s latest pivot, it’s time to wake up and smell the digital coffee. That’s right — this social media platform is making a strong comeback, but this time, it’s rolling with the times by focusing on short-form video content. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift.