Mon.Oct 16, 2017

Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands

Marketing Insider Group

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group. Content Marketing

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Rise Above Corporate Fear and Face AI Head-On

Modern Marketing

“The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it.

Should You Be Using Augmented Reality in Your Marketing?

Marketing Insider Group

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing? appeared first on Marketing Insider Group. Social Media

Wizaly Offers a New Option for Algorithmic Attribution

Customer Experience Matrix

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. Let’s take a look at what they do. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

How To Use Customer Visits To Increase Engagement And Advocacy

Influitive b2b

There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well.

How to Use Social Selling to Connect With Barricaded Buyers

The Forward Observer

With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about it.

B2B Buyers Invest in Solutions To Generate a Competitive Advantage

KoMarketing Associates

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?” report with PJA Advertising and Marketing. They surveyed 250 B2B buyers to assess what they look for from marketers. The majority of respondents (42.3

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Increase the Impact of Your Accounting Marketing Budget [VIDEO]

Hinge Marketing

This video explores where high growth firms spend their marketing budgets compared to firms that aren’t growing at all. Transcription. Hi, I’m Lee Frederiksen and today, I wanna talk to you about how to increase the impact of your accounting marketing budget.

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Content Marketing Institute

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

7 Key Ingredients to Build the Perfect Creative Brief

Kapost

The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators.

Content Pros: How Concord is Turning Heads with Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

How to Buy ABM: Part 3 – Evaluating ABM Vendors

Engagio

In part 1 of How to Buy ABM, we covered how to sell ABM to your executive team and board of advisors. We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM.

Understanding Google vs. Bing: Using Them To Grow

Brightedge

Google vs. Bing — should you put all of your resources into optimizing for one search engine instead of the other. This post makes the case for investing in both. Google and Bing dominate Search both domestically and on an international scale.

Vidyard Extends Leadership in Powering the Video-Enabled Business

Vidyard

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.

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How to adapt to the increasing role of social in B2B tech buying

Champion Communications

B2B buyers are increasingly making use of social networks for research ahead of final buying decisions. Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Blend reaches HubSpot’s elite Diamond tier

Blend Marketing

We are pleased to announce that Blend has achieved Diamond Partner status - the highest tier in HubSpot’s partner programme. HubSpot

Why NOT to be a Data-Driven Marketer

Leadspace

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.

Why Should Marketers Be Investing in Brand Experience?

Experience Marketing Insights

Weighing in on the value of the medium

Ad Reviews: Infiniti

Adacado

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Meet Voula V, Head of Talent Acquisition at ScribbleLive

ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.