Mon.Oct 16, 2017

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands

Marketing Insider Group

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group. Content Marketing

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How Mobile Marketing + Email Pack a Punch for Marketers

Modern B2B Marketing

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there.

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Rise Above Corporate Fear and Face AI Head-On

Modern Marketing

“The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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7 Key Ingredients to Build the Perfect Creative Brief

Kapost

The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators.

Families of devices multiply publisher’s powers to control the world

Biznology

Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth.

Why NOT to be a Data-Driven Marketer

Leadspace

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.

Vidyard Extends Leadership in Powering the Video-Enabled Business

Vidyard

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Increase the Impact of Your Accounting Marketing Budget [VIDEO]

Hinge Marketing

This video explores where high growth firms spend their marketing budgets compared to firms that aren’t growing at all. Transcription. Hi, I’m Lee Frederiksen and today, I wanna talk to you about how to increase the impact of your accounting marketing budget.

Understanding Google vs. Bing: Using Them To Grow

Brightedge

Google vs. Bing — should you put all of your resources into optimizing for one search engine instead of the other. This post makes the case for investing in both. Google and Bing dominate Search both domestically and on an international scale.

How to Use Social Selling to Connect With Barricaded Buyers

The Forward Observer

With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about it.

Blend reaches HubSpot’s elite Diamond tier

Blend Marketing

We are pleased to announce that Blend has achieved Diamond Partner status - the highest tier in HubSpot’s partner programme. HubSpot

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Content Pros: How Concord is Turning Heads with Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

How to Create Content That Actually Performs, According to the GM of Vox Creative

Contently

Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio.

B2B Buyers Invest in Solutions To Generate a Competitive Advantage

KoMarketing Associates

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?” report with PJA Advertising and Marketing. They surveyed 250 B2B buyers to assess what they look for from marketers. The majority of respondents (42.3

Wizaly Offers a New Option for Algorithmic Attribution

Customer Experience Matrix

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. Let’s take a look at what they do. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How to adapt to the increasing role of social in B2B tech buying

Champion Communications

B2B buyers are increasingly making use of social networks for research ahead of final buying decisions. Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.

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Why Should Marketers Be Investing in Brand Experience?

Experience Marketing Insights

Weighing in on the value of the medium

How to Buy ABM: Part 3 – Evaluating ABM Vendors

Engagio

In part 1 of How to Buy ABM, we covered how to sell ABM to your executive team and board of advisors. We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM.

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Meet Voula V, Head of Talent Acquisition at ScribbleLive

ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.