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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Your pricing will vary based on your traffic volume. MixPanel Capterra rating: 4.5 (117

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S. Develop your price strategy. to keep in mind.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. Traditional ecommerce success benchmarks may not be practical. So why wait until after the holidays to find ways to measure success? Enter: the contingency plan.

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3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions

Crimson Marketing

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly. Let’s dig into each: The new chatbots leverage natural language processing to learn from the customer’s inputs – which can be used by B2B GTM teams with more complex product configurations and pricing models.

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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Personalized price-lists. Rich Native Features Focused on B2B Growth.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices.

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