ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 209

eCommerce Tactics Budget Programs Work Management 209

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. It’s where analysts deliver marketing analytics value to our teams, clients or executives. It’s where we help them make informed marketing decisions that can lead to exponential growth.

Marketing Analytics Tools 92

Marketing Analytics Tools Comparison Allocation Analysis 92

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convert

MAY 16, 2022

If you’ve been around the eCommerce block for a while, you’ve seen the evidence. The entire ecommerce sales funnel is pointed toward the product page. As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. Guessing is not a sound business practice.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Convert

DECEMBER 19, 2022

By now, you have probably heard that Google will deprecate the existing version of Google Analytics (Universal Analytics (UA)) in July 2023 in favor of GA4. This means Google will stop supporting and tracking UA, which has served as the default reporting tool for millions of websites since 2012. GA4 Demo Account.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

TrustRadius Marketing

JULY 11, 2022

Google Analytics. Special Note : Google Analytics free tool (aka Universal Analytics) is switching to Google Analytics 4 on July 1st, 2022. In this section, we’re just talking about Google Analytics and Google Analytics 360. The problem is the matching cost is very steep.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. 2) Analytics Technologies. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). In our sample, Zopim and LiveChat were the chat leaders.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Optinmonster

SEPTEMBER 8, 2021

Email marketing is crucial to the success of any eCommerce business. By adding a stunning email signup form to your Shopify store, you can encourage users to subscribe to your list and market your brand through emails. And if you switch over to the eCommerce tab, you’ll see options specially created for Shopify stores.

Template 64

Template Newsletter Display Rules 64

Mailmunch

MAY 28, 2021

It helps your business maximize its marketing budget and boosts every aspect of your marketing strategy. According to digital marketing experts, retargeting is one of the most effective ways to convert consumers. This principle is also applicable to eCommerce transactions. Source: Instasent. Personalize your emails.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

TrustRadius Marketing

JULY 14, 2022

The majority of the software on the list is geared toward eCommerce and digital marketing platforms. Google Analytics. Special Note : Google Analytics free version (aka Universal Analytics) is switching to Google Analytics 4 July 1st, 2022. Google Analytics Pros.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

TrustRadius Marketing

JULY 14, 2022

E-commerce and marketing teams will be particularly suited for ones that are focused on the customer journey. If you are interested in seeing the free list of web analytics software see our article here. Google Analytics. In this section, we’re just talking about Google Analytics and Google Analytics 360.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

TrustRadius Marketing

JULY 8, 2022

In the next section we discuss some of the most popular web analytics platforms. How much do Web Analytics Tools cost? A web analytics tool can range from free to well over $300 a month. There are outliers as well, such as Google Analytics. Google Analytics.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. Also, OptinMonster lets you tag your subscribers so that they’re segmented right from the start.

API 59

API Template Rules Click Rate 59

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. These examples are just the beginning of how AI will affect the way marketers work. 13 Artificial Intelligence Terms Marketers Need to Know.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Optinmonster

APRIL 5, 2024

If you’re marketing a business, the answer is easy: the best pages to test make a difference in conversions and sales. Simply put, it means that if a page isn’t part of sales or digital marketing strategy, there’s no point testing it. But the more variations you run, the bigger the A/B testing sample size you need.

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. Price: Free! Sounds cool, right? Research Tools.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers to their problems lie), you must understand what solutions your target audience is searching for first. What’s that, you ask?

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers lie), you must understand what solutions your target audience is searching for first. What’s that, you ask? Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. I’m currently typing this on Google Docs and the mouse cursor is on that wide space on the right.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Static email lists are pretty common in email marketing. In some companies, like eCommerce company Gilt Group , that number rose to half. You’re sultan of the subject line. And you know how to deliver great content.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing? Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Sprout Social

OCTOBER 14, 2021

Marketing performance. Customer interactions (marketing engagement, lead sources, traffic). According to the most recent Sprout Social Index , 50% of marketers say they maintain occasional communication and collaboration with other teams while 17% operate in complete silos. Lead sources. The list goes on.

Enterprise Management 106

Enterprise Management Tools Work Management Marketing Management 106

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Convert

JUNE 2, 2022

If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. On the other hand, if you discover some patterns through slicing and dicing random segments, it is critical to ensure that a sufficient sample size is available.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

AUGUST 30, 2022

Check out this sample Shopify report by Convert! Note: The metrics you can track on the Shopify professional reports depend on the Shopify plan you’re subscribed to—higher plans offer more analytics and reports. And when it comes to presenting these metrics in your Shopify report, think comprehensive but streamlined.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

seo.co

MAY 16, 2021

Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. Google Analytics. You can also use this tool to narrow down further details about your target market.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Optinmonster

DECEMBER 12, 2022

Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. What Is a Content Marketing Funnel?

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain. Set up Google Search Console and Google Analytics.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand. Do you want to improve your brand’s credibility?

Tools 68

Tools Work Management Marketing Management Best Practices 68

Convert

OCTOBER 4, 2022

Here’s why your conversion promise can fail for a client: Unintentional bias in how you created the sample. Eventual regression to the mean: This happens when your sampling technique does not consider a large chunk of the population and fixates on a single faction. If the sample is compact, the variable will always return to average.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Webbiquity

DECEMBER 30, 2013

As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. 9 downloadable custom Google Analytics reports by iMedia Connection. To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100