Aberdeen

NOVEMBER 5, 2019

Ask the Right Questions. Before you choose the right programmatic ad company and third-party data for your advertising campaign, you need to make sure you’ve asked the right questions. Examples include AppNexus, BrightRoll, DoubleClick, etc. What ad exchanges does the company partner with? Is best-in-class intent data available?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Hubspot

APRIL 5, 2018

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78

Google Adsense Tools Doubleclick 78

Martech Advisor

SEPTEMBER 24, 2019

DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. A commonly asked question is, “So, which one’s better?” You can consult an expert to help you choose the right option or if you have any questions about ad networks or ad exchanges, ask us on LinkedIn , Facebook , or Twitter. Key Players.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. . Digital Audience Research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Your customers seek answers to their questions.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Hubspot

APRIL 2, 2021

The first question is, what's the goal of your campaign? Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. "Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.". Strategize.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Biznology

OCTOBER 28, 2014

Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Google Doubleclick for Publishers. FreshBooks. GetResponse. Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. GoToWebinar.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Oktopost

APRIL 22, 2019

One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Statcounter may not have features as diverse and in-depth as some of its competitors, but there’s no question they’re a perfect fit for some companies. “ Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Contently

SEPTEMBER 14, 2016

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? But once people get over that in their head, the other question is, “Okay, how do I recoup that revenue?” BWwIsH2mJy. — cpokane (@cpokane) September 13, 2016. The user demand is just insane.

Paid Search Agency 60

Paid Search Agency Ads Ad Exchange Doubleclick 60

Customer Experience Matrix

JANUARY 17, 2008

I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. which came out last November.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Zoominfo

MAY 21, 2020

It’s important to really understand specific pain points of each company type, asking questions that uncover those pain points, and provide a relevant solution. Hey Rich, It’s only right I start this off with two questions that came to me while doing some research: 1: What was it like to be a part of C—’s acquisition of M—?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

EMagine B2B Blog

DECEMBER 3, 2018

Therefore, marketers need to look past traditional search phrases and consider long-tail keywords as well as questions as these now dominate Google searches. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Therefore, marketers need to look past traditional search phrases and consider long-tail keywords as well as questions as these now dominate Google searches. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

NOVEMBER 16, 2012

Factor in some user-generated content or questions - this is what will keep the consumer engaged. Sponsored by Doubleclick. If the consumer considers your campaigns to be boring they are going to lose attention quickly. Rx: Spice it up a bit, even if you are talking about "ball bearings." You do not stop selling. Register now!

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. Meaning the average person clicks on 1.7

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. Meaning the average person clicks on 1.7

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. Some of the questions have been answered in this post, for the benefit of those who missed it. Question 1. Question 2.

Display 52

Display FAQ Traffic Paid Search Agency 52

Martech Advisor

OCTOBER 17, 2019

Modern ad networks could also be hosted on the cloud, raising questions of service availability. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

The Lead Agency

MARCH 15, 2018

The question of privacy and personalised advertising is a tough one, but with these new tools, we might just be able to have our cake and eat it too. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. No Transparency.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. These tools played a crucial role in driving growth but faced the challenge of managing and communicating state across multiple sites, particularly for functions such as counting and frequency controls.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

chiefmartech

SEPTEMBER 8, 2015

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. My career journey has been quite linear and one-dimensional compared to most people. and “what to do next?”.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Hubspot

JULY 4, 2017

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. My questions for you: Do you recommend I start this conversation today, or first thing next week? No More Inbox Scanning (for Ads). Enjoy your July -- we’ll see you next month. Let us know in the comments.

Google 78

Google Doubleclick Display Mobile Marketing 78

B2B Marketing Savvy

JULY 9, 2009

Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. I also reached out to several Client-side friends, all to pull together a framework for additional thinking as it seems many are debating the question.

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

readwrite

JANUARY 9, 2013

.” The online ecosystem’s easy self-service culture has resulted in many companies not knowing who they’re doing business with, says Jules Polonetsky , director and co-chair of the Future of Privacy Forum , and the former chief privacy officer and special counsel at DoubleClick (before it was acquired by Google).

DMCA 40

DMCA Advertising Agencies Peer-to-peer Google 40

Webbiquity

SEPTEMBER 8, 2010

Find the answers to these questions and many, many more here. DoubleClick got 1.7% 37% of b2b buyers have posted questions on social networking sites, 48% follow industry conversations on key topics of interest, and 59% “engage with buyers who have done it before.&# DoubleClick got 1.7% Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP). Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72