Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Digital media buying can be more cost-effective and allow teams to focus on ad performance instead of back-and-forth negotiations.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). It is calculated by taking (Revenue-Cost)/Cost.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.