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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Content plays the long game. You start small with low-volume, low-competition, long-tail keywords.

Domain 323
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. One of its best features is the ability to find current trending topics from social media. Pay attention to the history of a subject and see if it has a tendency to spike seasonally. Image Source 2.

Trends 264
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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

SEO 85
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190
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How to Drive Traffic with Zero Search Volume Keywords

seo.co

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. After the initial domain registration and hosting costs, you can fiddle with the Google search engine results page for your initial keywords and get working on those articles of yours.

Keywords 111
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Social media hashtags are essential keywords, so see what people use when sharing your content.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. We dive into a thorough examination of what’s happening in the long tail of martech apps. I have no idea if it was parody or real. But there’s more to the story.

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