DivvyHQ

APRIL 30, 2019

Your strategy should dictate your course and ongoing content planning guides you through the often-rough seas. Stay on course by planning and evolving that plan as needed. When developing the strategy and plan for a new content initiative , sustainability should be a key consideration. Do have a content promotion plan.

Planning 111

Planning Content Marketing Work Management Marketing Management 111

DivvyHQ

APRIL 22, 2019

It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. And if you put a content-centric spin on it and get your content marketing team involved, it can help immensely with content planning and resource management. So, why not explore DivvyHQ?

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

JUNE 5, 2018

Amanda Farmer of Kapost offers a more compact content workflow definition , calling it “a sequence of processes that govern the tactical elements of your campaigns.”. I’d suggest that if you plan to have humans consuming your content, you should probably have humans creating it. Well, which is it? Should you use it?

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

JANUARY 11, 2022

Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money wasters, like realizing you paid for a video production twice.

Cost 97

Cost Process Content Marketing Planning 97

DivvyHQ

OCTOBER 10, 2023

Content management can be a complicated, time-consuming process — but with AI, teams can save time and produce content that speaks to their audience. Discover how AI can help elevate content management and the challenges teams might face along the way. Learn more in our latest article from Grace Lau, Director of Growth Content at Dialpad.

Content 90

Content Process Analysis Efficiency 90

DivvyHQ

DECEMBER 14, 2023

Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Planning 75

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 92

Process Product Content Marketing AI 92

DivvyHQ

SEPTEMBER 13, 2023

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary?

Campaigns 90

Campaigns Multi-Channel Planning Advertising Channels 90

DivvyHQ

SEPTEMBER 6, 2023

Can to-do list apps truly help you prioritize and plan your content tasks effectively? Uncover the reasons why these apps might be falling short for your content production team and explore a better alternative.

Planning 90

Planning Product Effectiveness Content 90

DivvyHQ

OCTOBER 18, 2023

Does your organization tend to plan marketing and content initiatives in silos? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a more collaborative content planning approach are too numerous to ignore. That's what we're talking about (and MORE!)

Planning 82

Planning Efficiency Content Organization 82

DivvyHQ

NOVEMBER 14, 2022

Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.

Enterprise Management 110

Enterprise Management Campaigns Planning Efficiency 110

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 89

Process Content Optimization Effectiveness 89

DivvyHQ

JUNE 28, 2023

Are you looking for the perfect content operations platform to help your team stay organized and in-sync? Check out our latest article to learn about the 13 most-crucial features you should look for so you don't waste time or money on the wrong platform.

Marketing Management 84

Marketing Management Software Content Features 84

DivvyHQ

JULY 24, 2023

Seeking a cohesive content operation? Start by identifying silos! Learn the telltale signs of content compartmentalization, and then dive into the steps to break them down. Explore the power of unified taxonomy and game-changing technology.

Paid Search Agency 79

Paid Search Agency Companies Content Buyer's Journey 79

DivvyHQ

AUGUST 29, 2022

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are. In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder.

Content 103

Content Process Work Management Buyer Personas 103

DivvyHQ

OCTOBER 17, 2022

Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in. Are you aware of the true costs of content production?

Cost 103

Cost Content Product Paid Search Agency 103

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. That’s not what we're going to talk about today.

Template 116

Template Planning Content Efficiency 116

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

Account Based Marketing 94

Account Based Marketing ABM Campaigns Content 94

DivvyHQ

JUNE 2, 2022

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

Creativity 127

Creativity Automation Process Product 127

DivvyHQ

SEPTEMBER 26, 2023

Struggling with writer's block and mental fatigue as a content writer? Check out our latest article from guest contributor Miles Oliver to learn how to protect your mental bandwidth and take back your creative flow! Get tips on lifestyle changes and discover the new tools and AI software available to help streamline your workflow.

Bandwidth 78

Bandwidth Content Marketing Management Software 78

DivvyHQ

DECEMBER 1, 2022

You probably know the feeling. That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help.

Content 81

Content Budget Programs Tools Account Based Marketing 81

DivvyHQ

AUGUST 21, 2023

Another bad content idea just crossed your desk. What are these people thinking? Is it actually their fault? When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. You don't have a content ideas repository?

Content 82

Content Marketing & Strategy Buyer Personas Psychographics 82

DivvyHQ

AUGUST 2, 2022

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

Content 101

Content Demand Generation Intent Demand 101

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 102

Planning Marketing Plans Marketing Strategy Marketing & Strategy 102

DivvyHQ

AUGUST 19, 2022

How do you create an unbreakable connection with your prospects and customers? Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company. Learn more about running integrated marketing campaigns in today's post.

Campaigns 103

Campaigns Examples Planning Paid Search Agency 103

DivvyHQ

OCTOBER 20, 2022

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Let's get it done. Today's article will help.

Planning 108

Planning Work Management Efficiency Marketing Management 108

DivvyHQ

JUNE 1, 2022

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

Content 105

Content Product Digital Asset Management Process 105

DivvyHQ

OCTOBER 27, 2022

If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team. Check out our latest article for examples and templates to get you started.

Template 93

Template Creativity Examples Top of Funnel 93

DivvyHQ

NOVEMBER 23, 2022

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — admit that their organizations still don’t have the right content operations technology (or aren't properly using what they have). How do we fix this?

Content 90

Content Customer Surveys Research Digital Asset Management 90

DivvyHQ

MARCH 4, 2021

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

Content 136

Content Google Marketing & Strategy Planning 136

DivvyHQ

SEPTEMBER 14, 2022

Consistency and sustainability are key factors to content marketing success. So missing deadlines could be costing you. Are you tracking your team's on-time completion rate? Have you looked into why your team may struggle to hit deadlines?

Content 93

Content Cost Content Marketing Planning 93

DivvyHQ

MARCH 8, 2023

Does your company have a blog? Is it an important part of your marketing mix? Or is it more of an afterthought? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. But getting to that state takes a thoughtful strategy and a solid process, a.k.a. blog management.

Marketing Mix 79

Marketing Mix Traffic Marketing & Strategy Marketing Strategy 79

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. Today's audiences can spot "fake" a mile away. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

JULY 29, 2022

Have you ever tried to organize all of your content? Where would you even start with such a task? And why on earth would that be of any benefit to you, your team, or your company? So many questions. But we have answers. Here's more on why you should have a content model and the four steps you need to take to execute a content modeling process.

Content 91

Content Organization Process Paid Search Agency 91

DivvyHQ

OCTOBER 24, 2022

An enterprise content team includes many different roles, all working together to get relevant content in front of your target audiences consistently. One role that is instrumental in keeping your content pipeline moving is a content operations manager. So, what exactly does a content operations manager do? Let’s find out.

Enterprise Management 89

Enterprise Management Work Management Content Relevance 89

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121