8 Insider Ideas for B2B Content Distribution

DivvyHQ

I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days.

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5 Paid Content Marketing Distribution Tactics to Expand Your Reach

DivvyHQ

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days.

DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well. Content Marketing Content Strategy Organizational Change awareness book buyer journey consideration content distribution John Hall marketing review Top of Mind

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

DivvyHQ Book Club: Killing Marketing by Joe Pulizzi and Robert Rose

DivvyHQ

What has changed is the production and distribution of content. What used take skilled labor, expensive tools and large investments in production and distribution can now be done by anyone. While production and distribution are available at the click of a button, the value of high-level content continues to increase. Content Analytics Content Marketing Content Strategy Organizational Change content distribution killing marketing book marketing planning promotion

6 Innovative Strategies to Scale Your Content Reach

DivvyHQ

Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish.

4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

With more effective content distribution strategies, you can make your web traffic soar to the moon and back. When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. With targeted content distribution strategies, your content will reach more people who need your products and services. Leverage your employees’ enthusiasm to distribute trust as well as content.

Gilson: Content Marketing as Precise as the Science Behind the Products

DivvyHQ

They found DivvyHQ. What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. What changed?

DivvyHQ Book Club: Powering Content by Laura Busche

DivvyHQ

Secure earned, owned and paid distribution for your pieces – SEO and distribution channels. “You’ve been creating content since the day you were born.”. Some may look at that quote and say “What?” But, if you’re someone like me, someone born after the year 1990, it is important to sit back, examine, and realize that people around my age have been creating content since we were old enough to hold a device.

The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year.

How Team Leaders Can Create Content to Boost Brand Authority

DivvyHQ

Every brand wants to enhance credibility with its audience. One of the best ways to do this is to involve team leaders or subject matter experts (SMEs) in the content creation process. By leveraging their knowledge and reputation, you can boost brand authority.

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What Every Content Marketer Should Know About Media Planning

DivvyHQ

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

5 Persuasive Ways to Generate More Leads from Content Marketing

DivvyHQ

Should your company focus on generating leads from content? The simple answer is yes. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone???

Have We Chosen a Content Topic or Area of Focus We Can Sustain?

DivvyHQ

It may seem easy to define the content topics you want to cover for a new content initiative. But how long are you planning for that content initiative to run? Are you choosing topic clusters that are sustainable for the life of the initiative?

The Complete Guide to Integrated Digital Marketing

DivvyHQ

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.

How to Promote Your Content at Scale with Native Advertising

DivvyHQ

Content Marketing Content Marketing Toolbox Tips & How-Tos Audience Targeting best practices content content distribution demand-side platform distribution dsp facebook media native advertising online paid media promotion public relations retargeting scale scaling target audience

How to Create Content That Appeals to Multiple Audiences

DivvyHQ

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

The Importance Of Earned Media In Your Digital Marketing Strategy

DivvyHQ

Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage.

What Is Content Design and Why You Should Pay Attention to It

DivvyHQ

The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with several tips to help you be a better content designer.

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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The 1-2-3 Guide to Optimizing Content Performance

DivvyHQ

Your content's quality, relevancy, structure, format, distribution, and amplification all play a role in performance. With so many factors at play, it can be overwhelming to determine what’s working and what’s not.

How to Build a Marketing Strategy Template That Works for You

DivvyHQ

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content.

6 Commandments of Content Marketing for Ecommerce

DivvyHQ

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

Sponsored Content Vs. Native Advertising: What Works Better?

DivvyHQ

Content Marketing Content Strategy analytics content data distribution marketing native advertising sponsored strategyNative ads boast the highest performance in today’s ad market. Learn the difference between sponsored content and native advertising in this post.

The B2B Content Creation Playbook

DivvyHQ

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin?

8 Content Marketing Mishaps and How to Fix Them

DivvyHQ

Content Marketing Search Engine Optimization Tips & How-Tos authoritative clickbait copywriting distribution goals influencer marketing influencers keywords mishaps mistakes objectives overselling personalization promotion purpose quality search engine optimization SEO strategy target audience

Content Ownership: How It Affects Creation, Marketing, and Governance

DivvyHQ

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

Do You Have a Distribution & Promotion Strategy for Your Content?

DivvyHQ

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. You Need a Content Distribution/Promotion Strategy. Content distribution and promotion can take on many forms and utilize a myriad of different techniques and tools. In our noisy world, a great distribution strategy may be all but required for success.

5 Reasons No One Cares About Your Latest Blog Post

DivvyHQ

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

How Can Your Content Marketing Benefit from Big Data?

DivvyHQ

Content Analytics Content Marketing Content Strategy Search Engine Optimization Tips & How-Tos analysis analytics big data buyer behavior buyer personas content customer journey data distribution marketing rankings ROI search engine optimization search engines SEO software strategy

6 Workarounds for Common Content Workflow Bottlenecks

DivvyHQ

Content Automation Content Management Tips & How-Tos approval bottlenecks content content management Content Marketing content workflow distribution Editing notifications planning process reporting visibility workarounds

Content Operations: Making Content Work For You

DivvyHQ

At first glance, content marketing may seem like a purely creative endeavor. But in reality, there are a LOT of logistics involved. In fact, as companies scale their content output, they often find themselves buried in a chaos.

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The Complete Guide to Content Lifecycle Management

DivvyHQ

When you create content, you're giving life to ideas. Each idea is conceived, matures, blossoms, and makes its way out into the world to do something good.

Technical Content Smarts: How to Write a White Paper (And Promote It)

DivvyHQ

Want to make the most of your company’s collective expertise? Learn how to write a white paper and showcase that technical know-how. Never done it before? Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Content performance tools: These applications help marketers to more strategically plan, develop, and distribute content based on insights gleaned from the performance of existing content assets. Popular tools include DivvyHQ , BrightEdge , Kapost , and Percolate. They enable marketers to make informed, data-driven decisions about content topics, formats, and distribution channels to improve the effectiveness of content marketing efforts.

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