EveryoneSocial

SEPTEMBER 22, 2022

Does your brand’s social media strategy need a refresh? We’ve all been there, and content planning will help. If you strategize and plan ahead with content planning and scheduling tools, you can make this process more streamlined and efficient, all while increasing ROI. What is content planning?

Social Media 52

Social Media Planning Media Work Management 52

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media. The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

Distribution 52

Distribution Outgrow Best Practices Content 52

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? How to distribute your press release.

Press 100

Press Distribution PR Public Relations 100

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules. Blog posts account for 12.8% Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Engagio

DECEMBER 4, 2018

Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content. Every piece of content (down to the last social media post) should be able to answer three key questions: Who is it for? So, what is?

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

DivvyHQ

JANUARY 13, 2021

I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 90

Media Plans Planning Marketing & Strategy Marketing Strategy 90

Scoop.it

FEBRUARY 2, 2022

users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. Built-in social media sharing and social features. You can also choose to share right away or schedule for later on the Plus plan or higher. Enterprise.

Distribution 52

Distribution Curation Content Newsletter 52

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. Image: Broca.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Distribution plan: Now that you have content, how will you distribute it?

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. They want to buy in-store, via a company site, from third-party platforms, and even on social media. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65

Scoop.it

NOVEMBER 28, 2019

users on Pro and Plus plans also have an option to customize their Scoop.it These plans also give you an option to pick from a library of templates with various layouts. Built-in social media sharing and social features. You can also choose to share right away or schedule for later on the Plus plan or higher. Enterprise.

Distribution 63

Distribution Curation Content Newsletter 63

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Creating more engagement on social media. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Quick Takeaways. Higher conversions and profits.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

Marketing Insider Group

APRIL 13, 2023

Place Next in the 4 Ps of marketing is place (or distribution). Omnichannel sales and distribution have added another wrinkle to doing business, creating a need to seamlessly blend online and in-person commerce. The system is easy to understand and looks nice on a PowerPoint or business plan.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. But, again, with such a large and busy platform to contend with, only those businesses with a solid marketing plan to begin with will rise to the top.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. Content Planning and Collaboration.

Marketing AI 318

Marketing AI A/B testing Tools Lead Ranking 318

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Create a content plan. Publish and distribute content. Distribute it according to how it fits into your TOF goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 98

Social Media Media B2B Advertising Agencies 98

Method and Metric

MAY 1, 2020

Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . An included array of video templates mean marketing your course on social media will be a breeze. 2 – Hosting & Distribution appeared first on Method and Metric.

Course 52

Course Distribution Peer-to-peer Education 52

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Brandpoint

JUNE 22, 2022

Brands looking to distribute content based on this supplement will do well if they include subjects such as: Remote work and flexibility are here to stay Internet security and privacy tips Diversity and inclusion with measurable improvements 4. How can you distribute your summer 2022 sponsored content?

Trends 87

Trends Distribution Thought Leadership Privacy 87

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Continue to Use Email Marketing to Promote Content: 75% of B2B marketers use email newsletters to distribute content. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118