Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Valasys

JANUARY 28, 2020

The professional networking site will disallow the discrete Elevate app in December. LinkedIn announced that it will continue to make its business pages more robust, by integrating them congruently with the features of its Elevate app, an announcement that was made late last week.

Linkedin 52

Linkedin Marketing Management Network Marketing Lead Ranking 52

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. Because buyers now go through nearly 70% of the buying process independently before ever talking to sales, it's important to include videos in a guided product tour on your website so that you can be as persuasive as possible and make a more human connection. Your Website or Campaign Landing Pages.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

Integrated B2B

JUNE 16, 2020

But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers.

Social Media 183

Social Media SEO Media B2B 183

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). Increased Brand Exposure Engaging and relevant content increases your brand awareness on social media.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Contently

AUGUST 3, 2016

Every social network has a personality. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. As the internet’s corporate rolodex, LinkedIn gets the job done. But as a content network, it’s a missed opportunity. That’s where users go to be boring.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Convince & Convert

MARCH 19, 2013

Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships.

Social Media 167

Social Media Product Tools Media 167

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. The number is more favorable for social media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Computer Market Research

OCTOBER 27, 2014

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. Information such as contact name, job title, company, contact information, and associated profiles, makes LinkedIn give sites such as data.com a run for its money.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 4.

Social Media 102

Social Media Template Work Management Marketing Management 102

Marketing Insider Group

MAY 11, 2020

In fact, 60 percent of buyers said thought leadership convinced them to purchase a product or service they had never considered previously. Source: Edelman-LinkedIn). It’s not about posting on social media. You don’t own Facebook, YouTube, or LinkedIn. The numbers don’t lie. That’s just advertising.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Sprout Social

MARCH 7, 2022

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. You need timely insights : Brand health survey design and distribution takes a long time. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. As a result, your social media campaign will appeal to a wider range of people while appearing less monolithic.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Circle Studio

JUNE 23, 2022

Each and every employee has their own social network, whether on LinkedIn, Twitter, Facebook or another social platform. And while there may be some overlap, each employee’s network likely represents a different audience than you’re able to target with your corporate social media efforts. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Zoominfo

FEBRUARY 19, 2018

48 Social Selling Statistics to Help You Close More Deals. The State of Social Selling. 93% of sales executives have not received any formal training on social selling ( source ). of social salespeople spend 5-10% of their time on social media ( source ). B2B Social Selling with Twitter. alone ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Vidyard

MARCH 5, 2014

A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement. Social networks When distributing your videos, social channels are your best friend. For further instructions you can see this FAQ.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.”

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

EveryoneSocial

DECEMBER 19, 2022

And it’s even more important today since standing out among a sea of brands, products, and channels is insanely challenging. Plus, you need an effective way to distribute insights and messaging to where people regularly consume information. Everyone has a social network, from the intern to the CEO. Executives.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Exo B2B

NOVEMBER 21, 2019

Here is the graph highlighting the preferred communication channels for distributing B2B content. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters. Interestingly, LinkedIn was both the top paid as well as organic social channel for distribution and amplification purposes. ».

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. LinkedIn Statistics. Social Media Advertising Statistics. Social Media Engagement Statistics. LinkedIn Statistics. There are more than 450 million LinkedIn user accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Then you’ve seen social media marketing.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. Read more about their social program. Let’s do some simple math.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Exo B2B

MARCH 6, 2024

Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters. Encourage your readers to share your content with their professional network. But don’t try to sell products or services.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech Advisor

JANUARY 30, 2020

Leah Logan, VP of Media Products at Inmar, exclusively to MarTech Advisor. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Peter Gasston, innovation lead at VCCP, believes that Big Social may have reached its peak, and we tend to agree. .

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Social platforms such as LinkedIn, TikTok, etc. At the Agency, LinkedIn has become our second home.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

FEBRUARY 7, 2017

But what our social commerce survey makes clear is that, across platforms, brands should develop social strategies that incentivize sharing content, because that’s what gets the most traction with consumers — seeing content shared by their peers and family members.”. If your product is for women, Pinterest could be a good way to go.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership?

Social Media 120

Social Media Budget Programs Media B2B 120