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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

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Permissible Purpose

Semcasting

Permissible purpose. It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. Some would say that any collection, holding, or using, of the identity of a person for marketing purposes is the problem.

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In Defense of Unsolicited Email

The Point

Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) Stop buying lists.

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Direct Response Copywriting

Anyword

By approaching potential customers directly, direct response copywriting offers you a chance to forge deep connections and bonds with the consumer. They are a willing participant in the marketing strategy and give you permission to follow through or reach out to them in the future. Use catchy headlines while writing copy.

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Direct Response Copywriting

Anyword

By approaching potential customers directly, direct response copywriting offers you a chance to forge deep connections and bonds with the consumer. They are a willing participant in the marketing strategy and give you permission to follow through or reach out to them in the future. Use catchy headlines while writing copy.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Subscribers willingly provide their email addresses, meaning they want to hear from you.

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What the hell does “marketing” even mean??

EMagine B2B Blog

Direct Mail Copy that Sells. Permission Marketing. Business to Business Direct Marketing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. Scientific Advertising. Ogilvy on Advertising.