GTM in Germany: How to Create an Effective, Compliant Strategy
Zoominfo
OCTOBER 13, 2023
Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.
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