illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. Overall, 81% of marketers still heavily rely on third-party cookies to some extent, and around one in five marketers say they aren’t prepared to lose them.
Webbiquity
FEBRUARY 16, 2016
Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. eMarketer ).
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Porch Group Media
SEPTEMBER 24, 2019
What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Traditional Media Channels.
Webbiquity
JUNE 7, 2018
According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.
ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.
KoMarketing Associates
JUNE 13, 2013
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.
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