CDP Lytics Bought By DXP Customerstack
Customer Experience Matrix
JANUARY 9, 2025
Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experience vendor. This time it's Lytics , founded in 2013, which announced this week that it had been purchased in December by composable CMS and digital experience platform Contentstack.
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