20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

High Quality Content Sites Is What Google Wants

Writing on the Web

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Digg this!

Sites 40

Trending Sources

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Google Drive / Old Fashion Spreadsheets.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Digg this!

Content Checklist: Don’t Publish Without It

Writing on the Web

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web.

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. With sharp marketing, you can lively avoid such sharp drop offs. Google Bookmarks.

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. Digg this!

Video 59

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. This is what content marketing is designed to do. Digg this!

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

… I’ve added your blog to my Google reader!&# ~ Paul Pichugin “Like&# us on facebook: [link]. Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

4 Tools for Measuring Your Online Influence

Modern Marketing

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes.

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Digg this!

Digg 58

Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

When Business Blogging Works Too Well…

Writing on the Web

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. I guess the problem is this: blogging for your business is the best darn way to market on the planet. Digg this! Add this to Google Bookmarks.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Possibly the most important point in this list: Don’t forget that while climbing the Google rankings may be on your mind, if you write boring, dull and uninteresting copy, people just aren’t going to want to read it. Digg this!

Content Marketing with Videos: Free Webinar

Writing on the Web

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services.

Video 44

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. Digg this! Post on Google Buzz.

Video 50

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). They are getting much better at the marketing end, not just the tech end. Digg this!

8 Blog SEO Tips for Top Search Results

Writing on the Web

Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Optimized for Search Engines. About Blogs Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog marketing content marketing with blogs search engine savvy SEOWhat are the most important SEO tips for your blog to get good search results?

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. But marketers continue to write messages as if people were paying attention. Digg this! Add this to Google Bookmarks.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Digg this!

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Digg this! Post on Google Buzz.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Bonus question: How does doing this actually work to market your business?

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. Digg this! Add this to Google Bookmarks. Post on Google Buzz.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Know your customers : I know content marketing for professionals and small businesses. ET on content marketing for coaches and other small business professionals. Digg this!

Rules 43

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.” Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Digg this! Add this to Google Bookmarks. Post on Google Buzz.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you need to be seen online? Digg this!

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I learn more about my client’s work and their content marketing needs. Digg this! Add this to Google Bookmarks.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content. Digg this!

Paper 40

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Digg this! Add this to Google Bookmarks.

Digg 36

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. If you’re in business for yourself, you’ve got to get out there online and tell your story. Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing with Stories: Better than Facts.

Blogging with Personality and Tim Ferriss

Writing on the Web

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Digg this! Add this to Google Bookmarks. Post on Google Buzz.

3 Web Tools to Make Money Online

Writing on the Web

To make money online , you need systems and software helpers. Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogs

Digg 27

11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Content marketing with videos is essential if you want to get online marketing results. Digg this!

Digg 25

10 Fast Facts About Groupon

Modern Marketing

Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. million subscribers and a solid foothold in that region’s market. Keep It Online.

Digg 25

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer.

What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Comic Relief – The Process by Web Marketing Therapy.

Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Smart marketing or manipulative? Digg this!