Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Add this to Google Bookmarks.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use Google Search Console to find the URLs that link to 404 pages on your site. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know how I can help you get better results from your online marketing efforts. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Favorites: Brain Based Blogging.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 16, 2011

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Marketing with Videos: What’s Wrong with the Script? (Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Matters: What’s Your Brand Personality?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing with Videos: Free Webinar. Blog this on Blogger. Tweet This!

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 23, 2010

She most recently wrote about the best colleges online. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger. Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. Add this to Google Bookmarks.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 11, 2011

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? Well, shorter, for sure. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Add this to Google Bookmarks. Post on Google Buzz. Share this on Plaxo.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. One door closes and another one opens.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JULY 12, 2011

Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Possibly the most important point in this list: Don’t forget that while climbing the Google rankings may be on your mind, if you write boring, dull and uninteresting copy, people just aren’t going to want to read it. Post on Google Buzz.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. I struggled with my online marketing for years. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Add this to Google Bookmarks.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Add this to Google Bookmarks.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 11 steps toward a content strategy by Econsultancy. .

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

JULY 30, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Video Content Marketing: Learn how to create video. I think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Click here for more information.

Digg 100

Digg Marketing Management Buzz Blogger 100