Marketing qualified lead: What is it really?
Rev
FEBRUARY 8, 2023
And every customer is a “converted” lead. But, not all leads will convert. That’s where marketing qualified leads, or MQLs, come into play. You might be asking, “What exactly is an MQL?” “How How do you identify an MQL?” and “Why do MQLs matter?” So, without further ado, let’s dive in.
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