Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

Intent Data 52

Intent Data Ideal Customer Profiles Buyer Need Intent 52

Valasys

OCTOBER 29, 2019

With the expansion of digitized landscape, data-driven decisions are paramount to drive business growth. The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Unbounce

AUGUST 6, 2021

How Can I Make Sure I Appeal to Every Customer Demographic?”. Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. You can still: Look at the insights on your fan page : Track which posts have the most engagement and what demographics that engagement is coming from.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time. Increased ROI, effective spend.

Advertisements 75

Advertisements Advertising Work Management Psychographics 75

Inbox Insight

AUGUST 27, 2024

You can identify these accounts through intent data , event attendance, website visits, content downloads, and other signals. Personas add a layer of psychographic insights to complement the firmographic data within your ICP. Prioritize prospects that are in-market for solutions like yours.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Profiling ABM 52

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 129

Account Based Marketing Enterprise Management Paid Content Work Management 129

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. You need to gain an understanding of what your accounts are searching or in marketing for and tools like an intent-led marketing cloud is one way to do that. Start

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. Work with a trusted data provider to get accurate information to build and target your new audience. Intent data is a superpower here.

Allocation 83

Allocation B2B Psychographics Segmentation 83

SalesIntel

JUNE 28, 2022

If you want your SDRs to excel and empower them to achieve more success, you need to invest in sales enablement tools and equip them with top-quality B2B data. Here are the five most important types of B2B data your SDRs need to start using right now: 1. Firmographic data. Firmographic data is the demographics of companies.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Lusha

JULY 11, 2024

Think of it as a detailed portrait, revealing your perfect customer’s demographics, psychographics, behaviors, pain points, and aspirations. An ICP goes beyond simple demographics like industry or company size. Psychographics: Values, attitudes, interests, and lifestyle preferences of your ideal customer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Top of Funnel 52

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Generation 97

Strategic-IC

DECEMBER 16, 2020

Firmographic data. We’re all familiar with demographics (people). First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Firmographic data. We’re all familiar with demographics (people). First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Anteriad

APRIL 11, 2023

To build an ICP you should outline characteristics in these categories: Demographic Behavioral Intent Psychographic Buying group You may be able to build one out using your own data, but consulting a data provider can help you fill in any gaps and make sure you have all the in-depth data needed.

Ideal Customer Profiles 86

Ideal Customer Profiles Top of Funnel B2B Digital Marketing Funnels 86

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing B2B Marketing Marketing & Strategy 65

Salesforce Marketing Cloud

FEBRUARY 3, 2025

The data points can include demographics, engagement history, content consumption, and other buying signals (requesting a demo, asking about pricing, or attending an event). The key components of a target market include demographics, geographic location, psychographics, behavioral attitudes, and pain points.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SalesIntel

AUGUST 23, 2021

How does SalesIntel provide you with technographic data? What is Technographic Data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Nevertheless, company A has access to the technographic data of the audience. to attract their audiences.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. One risk of data is losing sight of the real people behind the numbers. Psychographics: Interests, values, lifestyle, personality traits.

Buyer Personas 69

Buyer Personas Marketing AI Account Based Marketing B2B 69

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Work Management 45

Work Management Marketing AI Psychographics Marketing Management 45

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

PureB2B

MAY 30, 2022

It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics. Technographic data is a means to understanding a company’s technology stack. Which tools and applications?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Leveraging big data analytics, the platform analyzes to craft customer profiles.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 9, 2020

A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content B2B Sales Marketing AI 64

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

APRIL 17, 2020

An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Work Management Business 59

Valasys

JUNE 12, 2019

The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

AUGUST 20, 2019

Personas can be based on diverse factors such as demographics, job industries & income levels, their areas of interests, personalities, behaviors & motivations. . Based on the intent-data gathered from the first & third-party resources , the prospects can be further segmented into different segments.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content Top of Funnel WOMM De-duplication 59

Valasys

JULY 16, 2019

.” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. However, it’s important for companies to streamline the data & use it only in conjunction with the most relevant business KPIs of an organization. Designing data-driven infrastructures: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Design 40