How to find your brand’s niche on social media
Sprout Social
JUNE 3, 2025
In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. With this information in hand, conduct a SWOT analysis to identify your brands strengths. What is a niche on social media? Niches involve a select subset of a broader audience.
Let's personalize your content