Martech Advisor

JANUARY 21, 2020

Going deeper into the data, beyond demographics and into behavioral and psychographic data, will continue to help marketers improve performance. For marketers the year 2020 has been a marker in the stats and charts we have used for the last decade as we benchmark how we are doing against the vision of the future. Conclusion.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Navigate the Channel

FEBRUARY 13, 2018

The best of them also keep their own demographic and psychographic stats. You can also rely on this content to remain up for indeterminate amounts of time, reducing the amount of remarketing that you have to invest in. Social influencers also cost less than traditional forms of advertising. Thought Leadership.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Seismic

MARCH 8, 2019

Use information such as demographics, geographics, and psychographics to develop personas. These stats validate the importance of data for B2B marketers. On that note, who exactly is your audience? From there, consider the following questions: What are your audience’s pain points and challenges?

Planning 94

Planning Effectiveness Lead Ranking Lead Scoring 94

Digilant

FEBRUARY 23, 2021

These stats outline the benefits brands can see when embracing omnichannel marketing campaigns. Demographics: where do they live, their age, gender, occupation. Psychographics: what they enjoy doing, lifestyle attributes. The Aberdeen Group found that companies with strong omnichannel customer engagement see a 9.5%

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Optinmonster

MARCH 16, 2020

EmailMonday sources several stats backing this up, showing that 61.9% Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. of email opens occurred on mobile in 2019. ” 38.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. It should also have analytics profiles with historic content performance and audience demographics for each influencer.

Ideal Customer Profiles 105

Ideal Customer Profiles Analytics ROI Campaigns 105

Sprout Social

AUGUST 23, 2016

Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. For instance, Sprout Social gives you insight into your audience’s demographics.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

JANUARY 26, 2016

Start by segmenting your member database by demographic and psychographic traits that are relevant to your organization (i.e. Impact reports and stats surrounding the communities that you serve. Perks available. If you’re not sure how to structure these options, your current members are a great resource to leverage.

Psychographics 28

Psychographics Curation Opt-out Newsletter 28

DivvyHQ

SEPTEMBER 25, 2018

Stats – who doesn’t love ‘em? In some cases, a single stat can drastically change our worldview. If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. 8 New Content Marketing Stats to Get You Ready for 2019.

Stats 40

Stats Planning Content Marketing Content 40

Navigate the Channel

AUGUST 18, 2023

Demographics are a good place to start, but awareness, loyalty, education and revenue come from understanding customer and prospect psychographics. Understanding your audience takes a blend of personas, beyond demographics. Research, demographics, psychographics, categorization.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

Unbounce

AUGUST 28, 2021

That stat also means that mobile optimization gives you a great opportunity to boost your conversions. Your mobile audience probably has different demographics , psychographics , and behaviors from your other audience segments. Studies show that up to 68.1% of global website visits come from mobile platforms.

Landing Pages 137

Landing Pages Tips Ad Building Psychographics 137

Liveintent

JANUARY 12, 2021

Morning Brew is constantly finding ways to launch informative newsletters for different demographics and audience sizes. “Across the different Morning Brew products and franchises, a lot of them speak to different kinds of content and audiences, both professional and from a psychographic perspective,” says Schulweis.

Advertising Agencies 96

Advertising Agencies Psychographics Funnel Advertising Newsletter 96

ClearVoice

JANUARY 8, 2019

Who needs access to ongoing reports and stats? What are the demographics of my buyer personas? Demographics include information such as age, income, education level, etc. What are the psychographics for my buyer personas? These insights may be harder to gather than demographic data, but the effort is worth it.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Marketing Insider Group

OCTOBER 20, 2015

To do this, you need a combination of demographics and psychographics. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. If you have your own website, there are several ways you can determine your audience’s demographics.

Social Media 100

Social Media Effectiveness Psychographics Media 100

Content Marketing Institute

JUNE 21, 2018

Buyer profile – explains who your ideal customer is through relevant demographic and psychographic details. If you know how to gather this info as you market, you’re a long leap ahead of the competition, most of whom just know the most basic stats (yep, those little feeble buyer profiles). Keep reading, and I’ll arm you up.

Buyer Personas 105

Buyer Personas Work Management Top of Funnel Marketing Management 105

Marketing Insider Group

JANUARY 9, 2014

I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. We’ve all heard the stats about 70 percent of the buying cycle being complete before customers engage with sales. How important is customer experience for B2B companies?

Marketing Management 100

Marketing Management Buying Cycle Psychographics Vendors 100

Sprout Social

NOVEMBER 2, 2016

” Twitter will give you a spreadsheet with details like engagement, stats for your promoted Tweets and more. Follower demographics. You can also see your audience demographics in our Twitter Profiles report so you know who’s following you. Some of the main points to include are: Demographics (age and gender).

Twitter 96

Twitter Ideal Customer Profiles Profiling Demographics 96

Adobe Experience Cloud Blog

SEPTEMBER 26, 2014

Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before!

Marketing Automation 48

Marketing Automation Twitter Automation Advertising Agencies 48

Navigate the Channel

JUNE 7, 2023

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. The post 10 Interesting Digital Marketing Stats appeared first on ER Marketing. An excellent example is geo-targeted paid ads.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

ClearVoice

MAY 7, 2020

You might think it’s all those pages behind it with rich detail, impressive stats and long, flowing paragraphs describing your awesomeness… but it’s not. ” Here you can show who you’ll be selling to — without getting into too much demographic or psychographic detail. The teaser. The cheat sheet.

Template 91

Template Examples Work Management Marketing Proposals 91

Hubspot

SEPTEMBER 11, 2014

There are countless combinations of questions you could answer about your audience to understand them better, but generally, it’s suggested to begin breaking down the demographics and psychographics of your target audience. Demographics include things like gender, age, income, and location. Email Marketing.

Buyer Personas 28

Buyer Personas Marketing Automation Services Psychographics Marketing & Strategy 28

Hubspot

OCTOBER 22, 2012

As such, Facebook's larger active user base covers a wider spectrum of people, whereas Pinterest's user base aligns with some really specific demographic and psychographic traits. This AnsonAlex stat shouldn't come as a surprise -- infographics helped accelerate the visual content revolution. So you'll still reach them.

Social Networks 28

Social Networks Facebook Stats Network Marketing 28

Martech Advisor

DECEMBER 16, 2019

These compelling stats provide a clear picture of how integral social media advertising has become for organizations to grow their business. Social media, on the contrary, enables brands to connect with the ideal buyers based on their geographic, demographic, psychographic, and behavioral characteristics/traits.

Paid Content 72

Paid Content Social Media Advertising Agencies Cost 72

Mailmunch

MARCH 22, 2021

Segmentation and personalized content improve your conversion numbers all around as these stats from Backlinko reveal: Segmented email campaigns generate 100.95% higher click-through rates than non-segmented campaigns. Demographic Segmentation. Psychographic Segmentation. 4 Email Segmentation Types. Source: Alexa.

Automation 54

Automation Top of Funnel Lead Ranking Lead Scoring 54