The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 167

Social Networks Business Work Management Social Media 167

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Digilant

JULY 13, 2021

Social media has been a trending topic in the digital advertising industry for a few decades now. In turn, it’s essential for advertisers to stay up-to-date with new platforms, trends, and features on these networks. What is paid social? Fitting Paid Social into your Digital Advertising Strategy.

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Digilant

JULY 13, 2021

Social media has been a trending topic in the digital advertising industry for a few decades now. In turn, it’s essential for advertisers to stay up-to-date with new platforms, trends, and features on these networks. What is paid social? . Fitting Paid Social into your Digital Advertising Strategy.

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Are you meeting their needs?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Build an ecommerce marketing plan.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 89

Sales Management ROI Planning Work Management 89

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. Table of contents. What is real-time content analysis? analytics platform. .

Analysis 52

Analysis Paid Search Agency Companies Media 52

Sharpspring

APRIL 20, 2021

They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? Email marketing.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaigns 100

Campaigns Content Advertising Agencies Social Media 100

Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? These clues are like breadcrumbs that lead clever marketers to a secret stash of information. What is Data-Driven Marketing?

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

RebelMouse

AUGUST 3, 2023

It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more. Our focus on first-party data is centered around two major initiatives: Increase programmatic ad revenue. Increase site engagement and return visits.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more. Our focus on first-party data is centered around two major initiatives: Increase programmatic ad revenue. Increase site engagement and return visits.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Sharpspring

APRIL 20, 2021

They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? Email marketing.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 42

Forecasting Paid Content Marketing AI Allocation 42

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Whether or not these trends revert back to some type of pre-Covid behaviors remains to be seen. Emarsys) 59% of marketers cite email as their number one source of ROI.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Go Beyond SEO

JUNE 21, 2023

By utilizing various marketing techniques like social media advertising, email campaigns, SEO, paid ads, and targeted landing pages, you can collect information about your potential customers you can use to direct them further down the sales funnel.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Go Beyond SEO

JUNE 21, 2023

By utilizing various marketing techniques like social media advertising, email campaigns, SEO, paid ads, and targeted landing pages, you can collect information about your potential customers you can use to direct them further down the sales funnel.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Examples of first-party tracking pixels include: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Examples of First-Party Tracking Pixels includes: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

Content4Demand

FEBRUARY 14, 2020

As more people in this demographic acquire leadership positions in their organizations and, in turn, play a more prominent role in the decis ion-making process, it is only fair for marketers to reconsider the role of the app in their amplification strategies. Some B2B brands are already testing different types of posts and ad campaigns.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. That’s content marketing,” I explained.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Martech Advisor

SEPTEMBER 23, 2019

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Lately, it seems like paid search is the ad channel getting the most advantage from artificial intelligence. Also Read: 5 Secrets to Winning Native Advertising.

Display 58

Display Paid Search Agency Marketing AI Tactics 58

Sharpspring

APRIL 20, 2021

They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? Email marketing.

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52