6 Proven Ways to Improve Inbound Lead Generation


The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges.

3 Ways AI Has Reshaped B2B Lead Generation


Artificial intelligence (AI) has become a reliable addition to many B2B lead generation teams, and not a moment too soon. According to a survey, 61% of B2B marketers say lead gen is their most persistent pain point. 2 – Lead Scoring and Qualification.


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B2B Lead Generation Ideas: A Full-course Content Planning Dinner


The world of B2B lead generation could learn a thing or three from Bourdain. Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Lead Evaluator.

AI for B2B Lead Generation: 3 Ways to Start


AI for lead generation was unheard of not that long ago. B2B marketers constantly juggle lots of balls and face new challenges, and surely near the top of the list is lead generation. Three AI-Driven Lead Generation Strategies You Should Know. Lead Nurturing.

Lead Generation for Startups: An Actionable Guide


You may have the greatest idea and the best product, but if you don’t have leads, you’re not going to make sales. At Reply , we’ve helped all kinds of businesses of all different sizes automate their sales and, in the process, we’ve learned a lot about how to get leads. With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup.

Should lead generation ignore current customers?

B2B Lead Generation

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. Adding a customer program to the lead generation mix can be fairly straightforward.

7 Reasons to Use Content Marketing for the B2B Lead Generation


The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.


Five Reasons Your Lead Generation Campaigns May Not Be Working


For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

7 Lead Magnet Tips That Will Improve Your Conversions

Single Grain

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. What Is a Lead Magnet (and How Does It Work)? Retain those leads.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Psychographics such as values, culture, and internal and external issues that influence their buying decisions. Learn more about building your ideal customer profile in this article: “ Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile.” They have all the basic demographic data you’ll typically need, but you’ll have to do more research to fit your ideal customer profile. This doesn’t work well for ongoing lead generation.

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10 Simple Reasons Why Your Lead Nurturing Strategy Isn?t Working


When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A good lead nurturing program has: A clear goal. Lead Nurturing Mistakes to Avoid.

#10 Best Practices for Effective Lead Nurturing


B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Ways to Excel Effective Lead Nurturing. Marketers need to re-engage with the leads.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems.    Here's why: they can lead to a false sense of knowledge of the buyer and creating tactical efforts that will see little fruit. 

How to Incorporate Geofencing in B2B Content Strategy


According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).


Audience Segmentation Essentials for B2B Marketing Strategy


Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands. You understand your target groups and their demands from their demographics and buyer personas.

Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success.

Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Retarget Lost Leads With Opt-in Advertising.

What’s the Difference Between B2B and B2C Programmatic Advertising?

The ABM Agency

Buyers can target by psychographics, demographics, behavioral attributes, or other variables. . Programmatic advertising can be highly effective in driving users down the sales funnel for B2B lead generation. Reading Time: 3 minutes.

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7 Must-Know Facts About Content Syndication and Intent


Besides, such sites bring in quality leads for your company. Content Syndication Accelerates Lead Growth. Intent-based content syndication considers the demographics, psychographics and browsing patterns of prospects before making any move.

How to find the target audience: 6 simple steps


When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1. The assumption framed, maybe deteriorative to the health of the businesses & complacency can lead to the wrong persona targeting; which can be the game spoiler. Prologue.

Audience Targeting: What It Is and Why You Need It


For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Do you ever feel like your favorite companies just get you sometimes?

Why Customer-Centricity is Important for B2B Branding


Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines.

Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?).

B2B Marketing Trends & Studies That Every Marketer Should Know


Keeping an eye on the B2B marketing trends & studies that every marketer should know, helps marketers quantify their endeavors in terms of marketing statistics & assists them to focus on & optimize their SEO, content marketing, social media, video marketing, lead generation, advertising & email marketing endeavors, so that they can connect with their customers & optimize their reach to the target audience to boost conversions. Prologue.

5 Similarities of Successful Digital Marketing Campaigns


Lead Generation? That’s not to say you have to know every last detail of your audience (digital advertising partners can help you more clearly define the psychographics, demographic, etc.).

5 Essentials of Dynamic Content for Smarter B2B Marketing


Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions.

6 Remarkable Benefits of Strategic Content Mapping


Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers.

What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. Lead generation, nurturing, follow-up campaigns.

Why should you opt-in for B2B Contextual Marketing?


This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Using the demographic, firmographic, psychographic & technographic data of the potential customers can help the organizations personalize the experiences for them.

5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets


Marketers also question themselves on the ad units contributing maximum leads. LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation. Data from LinkedIn shows that 79% of B2B marketers consider the platform to be an effective source for gaining leads and 92% of businesses leverage this social media platform more than any other form of social media advertising. Prologue.

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How Brand Advertising is Beneficial for B2B Marketers


The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. However, there’s no point in generating leads if they eventually don’t convert.


11 Ways of Using B2B Influencer Marketing


Use Demographic, Psychographic, Technographic & Firmographic data of Prospects To Analyze what they are listening to, reading & watching: Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The evolving researching habits of the customers & their extensive digital footprints generate a huge bulk of data which is scattered pretty much everywhere.


How To Use Content Marketing for Business Success


As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

B2B Marketing in Martech Age


Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. Chatbots can be used to automate the initial process of lead capturing.

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Behind the Scenes: What Does the Client Onboarding Process Look Like at SmartBug Media™?

SmartBug Media

Our team leads are also involved from the very beginning. Once categorized, we compare demographic, sociographic, and psychographic research to further define these personas. We review content that has performed well in regards to traffic and lead generation, its visibility throughout the site, and potential ways to get more eyes on it. Of course, this content will help drive traffic and nurture leads through the Buyer’s Journey.