7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The evolving researching habits of the customers & their extensive digital footprints generate a huge bulk of data which is scattered pretty much everywhere. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed. The generation of dependable insights with the help of the MBA (Market Basket Analysis) normally requires large volumes of transactional data to be processed.

How to Optimize the Cost of B2B Marketing

Valasys

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge. We do our best to optimize ROMI for our customers.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the year 2019, data is the simple answer to every question & this is the a reason why strategies for defining & measuring the Social Media KPIs from the year 2019 onwards have to be orchestrated around the major data-points of relevance to the businesses so that not only the marketers can optimize their Return on Marketing Investment (ROMI) but also the brands can optimize their sales conversions through the social channels. Prologue.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel. Prologue.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. Thus, with fewer expenses for lead acquisition and maximized reach and indulgence the overall revenue for the marketers is optimized.

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them. Expanding the Network: LinkedIn evaluates the relevance of the posts by using demographic data.

How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

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21 Steps to be Successful in B2B eCommerce

Valasys

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers.

How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Prologue.

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How Display Advertising Benefits B2B Businesses

Valasys

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. placement, contextual, interests, topics, demographics & geo or languages.

How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Prologue.

How to Define & Measure Social KPIs – Part – 2

Valasys

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. Analyzing the impressions to engagement ratio also gives the marketers insights about which types of content are generating maximum impressions for the brand. Prologue.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Just as the diverse data sources, such as data resonating with demographic, firmographic, technographic, “fit-data” as well as the psychographic analyses of the prospects, are used to divide prospects into clusters & to hyper-personalized experiences for them, to drive sales conversions; emotional data, too, is used to create strategies that will improve businesses’ customer relationship management (CRM). Introduction.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. Prelude: B2B marketing is an ever-evolving field.

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How to Define & Measure Social KPIs – Part -1

Valasys

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. The content strategy can be framed according to the demographic preference of the audiences. Prologue.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Setting Internal Yardsticks for Integrating Expertise: Marketers need to set standards for each of the digital strategies that they wish to amalgamate, go generating the maximum productivity of their digital endeavors. Prelude.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Prologue.

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Prologue. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves.

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