Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Case studies can be made viral on diverse social platforms which optimizes WOMM. Prologue.

WOMM 40

WOMM Word of Mouth Marketing & Strategy Marketing AI 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.

WOMM 40

WOMM Marketing & Strategy Marketing AI Lead Generation 40

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. However, there’s no point in generating leads if they eventually don’t convert.

WOMM 52

WOMM Marketing & Strategy Advertisement Advertising 52

Valasys

JULY 29, 2019

Just as the diverse data sources, such as data resonating with demographic, firmographic, technographic, “fit-data” as well as the psychographic analyses of the prospects, are used to divide prospects into clusters & to hyper-personalized experiences for them, to drive sales conversions; emotional data, too, is used to create strategies that will improve businesses’ customer relationship management (CRM). Introduction.

WOMM 49

WOMM Marketing & Strategy Marketing AI Analytics 49

Valasys

MARCH 9, 2020

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. The modern – age B2B marketing is majorly about prioritizing the preferences of the customers.

Sales Cycle 64

Sales Cycle Marketing AI WOMM Personalization 64

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Employing Chatbots for B2B Lead Generation: Leveraging AI for B2B marketing has yet another advantage.

Marketing AI 59

Marketing AI Marketing & Strategy WOMM Planning 59

Valasys

DECEMBER 20, 2019

Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). Employing Intent data from first & third-party sources & combining it with the demographic, technographic, firmographic and the fit-data of prospects further create new scopes to refine targeting.

Advertising Agency 59

Advertising Agency WOMM Marketing & Strategy Advertisement 59

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts. Prologue.

Marketing & Strategy 49

Marketing & Strategy WOMM Campaign Multivariate 49

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Effective marketing is difficult to get right.

Custom Publishing 64

Custom Publishing Marketing & Strategy Marketing AI WOMM 64

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

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WOMM Privacy Psychographic Transparency 45

Valasys

MAY 1, 2020

Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success. The real-time triggered email campaigns, when done right are capable of generating instantaneous conversions.

Trigger 59

Trigger WOMM Campaign Multivariate 59

Valasys

DECEMBER 16, 2019

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

WOMM 59

WOMM Facebook Ads Psychographic 59

Valasys

JULY 12, 2019

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge.

ROMI 40

ROMI Cost Marketing & Strategy WOMM 40

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Marketing & Strategy 59

Marketing & Strategy WOMM Planning Psychographic 59

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. The process of sharing, publishing & promoting your pieces of content is called Content Distribution.

Distribution 52

Distribution WOMM Planning Psychographic 52

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Prologue.

Marketing & Strategy 45

Marketing & Strategy WOMM Marketing AI Inbound Marketing 45

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

Psychographic 40

Psychographic WOMM Design Intent Signal 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. Prelude: B2B marketing is an ever-evolving field.

Marketing AI 45

Marketing AI ROMI WOMM Long Tail 45

Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. Prelude.

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Viral WOMM Psychographic Benchmark 40