Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Only B2B

JUNE 8, 2021

This includes analyzing the email marketing stats depending on the demographics and firmographics. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Easy Design And Launch Process. Happy Marketing! .

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. In addition to driving $1,024,114.94

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. Email marketing demographics can offer some insight into the frequency and rate at which the general public checks their email. Proof You Can See. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SmartBug Media

JANUARY 4, 2023

At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. Combining the two together results in: Subscribers who are engaged with your brand. Boosted revenue. Customers who are loyal to your brand.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Marketing Insider Group

JANUARY 21, 2022

Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. This is where keyword research and hashtags come in.

Social Media 318

Social Media Organization Media B2B 318

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. This positions your business as an authoritative voice, earned through thorough research.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Vision Edge Marketing

JANUARY 30, 2024

This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience. Diversification : Entering unrelated markets or industries often with new products/services. Verticals can include industries as broad as pharmaceuticals, transportation, or real estate.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Martech

FEBRUARY 22, 2024

It also means diving deeper into specific demographics by segmenting already niche markets. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Smaller niches also often drive innovation and set emerging trends within their industries.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years. However, keeping ads relevant to listeners is still essential.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Expanding into new industries. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

sagefrog

APRIL 16, 2024

They start researching to understand their problem better and identify possible solutions. Foundational research plays a crucial role in this process. By researching, you gain insights into your audience’s demographics, behaviors, pain points, and preferences. What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. Even the majority of our own team fit within that demographic. How can we make a place in the industry for people from different generations? The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

Porch Group Media

FEBRUARY 14, 2020

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive aftermarket industry.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

PureB2B

MAY 30, 2022

This is supported by research from Salesforce , in which 67% of B2B buyers say they’d be willing to spend more on a company providing a great customer experience. Begin with the usual demographic data such as job title, age, and location, then layer in deeper insights such as their needs, pain points, and contact preferences, for example.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

This is supported by research from Salesforce , in which 67% of B2B buyers say they’d be willing to spend more on a company providing a great customer experience. Within B2B sales and marketing, especially in a highly solutions-oriented industry like logistics, it can be surprisingly easy to forget: prospects are human beings, too.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. Why Is B2B Digital Marketing Important? Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Dry, boring, and full of industry jargon.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. They battle Luxottica , an eyeglass manufacturer with a monopoly-like presence in their industry. But before you take a page from Warby Parker’s book, it’s important to assess your product’s market size and the number of competitors in your industry.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. As with earlier editions of the research, the 2022 study provides a window into the current state of ABM investments, strategies, and tactics, and reveals what companies with high-performing ABM programs do differently from others.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. These cover: Demographics Behaviors Content preferences Engagements Purchases Armed with these insights, the platform crafts hyper-personalized B2B marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

The Lead Agency

AUGUST 25, 2019

B2B industrial marketing has significantly changed in recent years. The industrial market has become more saturated with products, and technological advancements have made competition much fiercer. B2B industrial marketing has been revolutionised by the Internet.

Paid Search Agency 48

Paid Search Agency B2B Marketing Advertising Agencies Marketing & Strategy 48

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Contently

SEPTEMBER 26, 2017

” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. The post The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher appeared first on The Content Strategist.

Research 133

Research Paid Search Agency Content Best Practices 133

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry. By leveraging PPC, manufacturers can drive growth, increase sales, and outshine their competitors in a highly competitive industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Content Marketing Institute

MAY 4, 2018

Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. Robert_Rose Click To Tweet. When it’s unhealthy, the relationship festers.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. They battle Luxottica , an eyeglass manufacturer with a monopoly-like presence in their industry. But before you take a page from Warby Parker’s book, it’s important to assess your product’s market size and the number of competitors in your industry.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65