Contently

JULY 12, 2017

In the simplest form, raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. We even created a whole system inside Contently to collect this information.) Audience surveys.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech Advisor

JANUARY 23, 2020

” Adding to this definition, multicultural marketing urges brands to look deeper into their target consumer demographic and outline specific motivations, aspirations, and purchase drivers. This lays the foundation for an informed multicultural marketing strategy. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. But what about audience members who share the same demographics but still differ? Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. But what about audience members who share the same demographics but still differ? Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. It has both free and paid options that let you poll large groups of people and analyze their feedback both holistically and individually.

Work Management 48

Work Management Marketing Management Demand Product 48

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Add forms to your website that include fields for important buyer persona information, which will help you gather more information about visitors and leads.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. The key to delivering engaging content is to know what kind of content will surprise and delight your audience — if not inform the hell out of them.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring. A free demo is available.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hubspot

FEBRUARY 4, 2014

Because these young adults have shown a strong willingness in recent years to back causes they believe in -- meaning they''re a prime demographic that could help your organization achieve its goals. Demographics. On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The reason? Four-time online fundraiser. Location: Urban.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Marketing Insider Group

JULY 14, 2020

Not every business needs to market on Snapchat and LinkedIn. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. Demographical factors play an important role in audience preferences. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 295

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 295

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. But thankfully, modern technology makes it possible to go beyond getting demographic data on consumers and end up with oversimplified personas.

Lead Generation 356

Lead Generation Generation Lead Scoring Lead Ranking 356

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group. What are the benefits of social media data collection?

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? Hallelujah! Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

APRIL 13, 2021

Here, we'll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. What information should I include in an audience profile? What information should I include in an audience profile? But first — what is an audience profile, anyway?

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. How your target audience likes to communicate and consume information. You can even make use of public records to get the market information you need!

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Optinmonster

FEBRUARY 21, 2023

Here are some different types of lead segmentation: Demographic Segmentation Demographic segmentation is based on factors related to human populations. For example, a company selling baby products might use demographic segmentation to target expectant or new parents. Create persona profiles for each customer type.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Here are some different types of lead segmentation: Demographic Segmentation Demographic segmentation is based on factors related to human populations. For example, a company selling baby products might use demographic segmentation to target expectant or new parents. Create persona profiles for each customer type.

Segmentation 65

Segmentation Lead Ranking Practices Lead Scoring 65

illumin

JANUARY 22, 2024

This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). This data is then used to create a comprehensive profile of the user, which includes their interests, preferences, and demographics. to reach the right audience. Follow @illuminHQ

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Biznology

MAY 9, 2012

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. It’s useful information if you’re marketing to Millennials. It covers key demographic data such as business growth, income, education, marriage and recent births.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Litmus

JANUARY 22, 2021

Connect with Shazad Beharry on LinkedIn. So we’re able to take really large focus groups, if you will, and get learnings and share it back to other channels and marketing team. On why Shazad volunteers (21:10). Shazad’s hobbies and a NEW PUPPY!!! (23:35). Start a free 7-day trial of Litmus. Show Transcript.

Work Management 112

Work Management Marketing Management Multi-Channel SMS 112

ClearVoice

JULY 12, 2022

ABM is specifically designed to offer these perks: Better informed strategies. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. ABM is very “rinse and repeat” and (hopefully) getting more targeted and refined with each iteration.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. I mean you’ve got over 350,000 followers on Linkedin alone. Pretty impressive and lots of lessons for marketers. You write a regular blog.

Top of Funnel 61

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 61

Hubspot

OCTOBER 18, 2011

And we have some data around lots of people search, we all know that - lots of people search not just for random pieces of information, but they are searching for a product or service. And what this screen allows you to do is this: You fill out this demographic form. LinkedIn is public now. And the reality is LinkedIn works.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28