SmartBug Media

AUGUST 30, 2021

To be successful, a cold email has to be short, powerful, and attention grabbing. Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. What Makes a Successful Cold Prospecting Email? Email subject lines feature 43.85

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

PureB2B

MAY 30, 2022

We are all always trying to attract the right subscribers with our email marketing campaigns to encourage them to commit and respond to our call to actions. The number of emails hitting our inboxes is on the rise. More and more companies are now using an Email Drip Campaign strategy, also known as automated email campaigns.

Campaigns 62

Campaigns Trigger Marketing Opt-out Opt-in 62

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Sharpspring

OCTOBER 9, 2020

Contrary to what you may have heard, email is far from dead. billion email users in 2019, and that number is projected to grow to 4.48 It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart your email drip campaigns.

Campaigns 53

Campaigns Tips Marketing Automation Services Lead Scoring 53

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 114

Lead Generation Lead Ranking Tactics Lead Scoring 114

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

FMG Suite

NOVEMBER 18, 2020

Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. They range in duration, but are continuous outreach efforts to show your email contacts that you are thinking about them and want to stay in touch. Outline Your Campaign.

Campaigns 52

Campaigns Autoresponders Top of Funnel Marketing Management 52

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. How many email clicks? Which industries? What job titles?

130

130

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I prodded David further, and soon uncovered three of his best emails. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Nurture new leads?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If your website offers an overview of your product, your lead magnet could offer a full product demo video. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Trial & Demo Conversions. What’s your email address?”) And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. 4 Implement Video Email Marketing Image credit: Solen Feyissa on Unsplash Video email marketing takes traditional text-based emails to a new level of engagement.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

DECEMBER 1, 2023

Meet with the new provider and hand off key materials Launch your best campaigns and programs, fast Kick off new projects to build campaigns in the new system Use the time you saved on key initiatives Choose this path if: Paths 1 and 2 sound too onerous for your team right now. Let’s start the conversation.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

Scoop.it

NOVEMBER 25, 2019

But the one thing you will always have control over—instead of being at its mercy—are emails. Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. Enterprise. Here’s how the updated Scoop.it

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. Here’s a playbook to help your company succeed when marketing on a local scale. New competitors.

Advertisements 115

Advertisements Advertising Allocation Planning 115

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” If you want to see this for yourself, then go to the Google Analytics demo account. That makes it almost 2.5

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Email marketing is a powerful tool for nurturing leads. No hard pitch.

Top of Funnel 105

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 105

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Salesforce Marketing Cloud

JUNE 2, 2022

Are you concerned about your customers feeling email fatigue from too many messages? The new “What-If” analyzer tile on the Einstein Engagement Frequency dashboard predicts how your next email send will impact engagement. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

DealSignal

APRIL 17, 2024

Increased ROI: Through campaign optimization and precise audience targeting, AI tools enable marketers to minimize costs and boost revenue, leading to a higher return on investment. BOOK A DEMO Enhanced Customer Insights Understanding your customers is today more critical than ever. Waste no more time and start today.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52