Engagio

JULY 1, 2021

In any campaign, the target list is responsible for 40-60 percent of the success … The lesson is that smaller, more targeted lists based on dynamic account behaviors perform the best. ” A core feature within Demandbase One is Selectors. How do you build a segmented list using Demandbase Selectors in “basic” mode?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

APRIL 19, 2021

Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). That became our list, and those buyers’ ratings account for 62.5 How did Demandbase fare? Demandbase did great in our top criteria. Demandbase had great scores for each of those questions, and that’s very important.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. So, what is it?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). The post Content Hit List appeared first on Content4Demand.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Webbiquity

FEBRUARY 22, 2022

Marketers with limited budgets may want to look more at “B-list” or even micro-influencers who have a smaller, but highly engaged following. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? What do influencers want if its not cash? Source: Onalytica. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Alaniz

DECEMBER 21, 2018

Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) – Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM Paid Search Agency 40

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Deploy Demandbase’s ABM Platform to select your targeted segments, no matter where they are. Combined with reduced costs and pipeline increases, what’s not to like?

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. What things come to mind?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. It’s important to have the right data in place to segment your account list based on your business goals.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Content4Demand

JUNE 16, 2020

Sangram Vajre (Terminus), Mark Bornstein (ON24), Andrew Mahr (Triblio), Brandon Redlinger (Engagio), Tyler Lessard (Vidyard), Peter Isaacson (Demandbase) and our own Alicia Esposito (Senior Content Strategist, Content4Demand) shared valuable ABM tips from their specialized perspectives.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Martech

AUGUST 9, 2023

Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. Even if it’s a quick inbox check on Saturday morning, it cleans out the junk and helps me start each day with a prioritized list of emails. We recently revamped our questions and think you’re going to love it even more.

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MARCH 29, 2023

We've put together a list of 20 revenue marketers who regularly give valuable insights into how to remain ahead of the curve during times of rapid change. The post 20 Revenue Marketers Who Kick Ass in 2023 appeared first on Demandbase.

DemandBase 71

DemandBase Marketing 71

DemandBase

AUGUST 9, 2019

One of the questions we hear all the time is: how big should my Target Account List be? Below are 5 questions to ask yourself as you are building your list. If you only have 20 sales reps, and the target account list is made up of 20,000 accounts, that will be entirely too many accounts for each of them to handle.

Demand Generation 61

Demand Generation Account Based Marketing DemandBase Sales Cycle 61

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. The post As a CEO, How I Justify a Tech Purchase appeared first on Demandbase. Here’s how I look at it.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Engagio

MARCH 17, 2021

Now, for the first time, we could focus on specific, named lists of qualified accounts. The post Five Reasons Why Account-Based Experience (ABX) Matters appeared first on Account-Based Marketing – Demandbase. In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Only B2B

OCTOBER 13, 2021

We’ve compiled a list of the best B2B intent data providers who use intent data to help you accomplish your business objectives. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. 5 Most Suited B2B Data Providers: 1.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. Demandbase. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Even high-value accounts who have “gone dark” will remain on your target account list for Marketing to nurture the contacts until they’re ready for a discussion. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

MARCH 23, 2020

Here’s a list of seven tips to help you navigate this challenging environment. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data (across all channels). Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase. The post 15-Point Checklist for Healthy Market Segmentation appeared first on Account-Based Marketing – Demandbase.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118