Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. When I need to crank out an entire nurture track or set up a handful of landing pages & promotion plans, that’s when Spotify becomes my best friend. Are there any work rituals critical to your success? Besides caffeine?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution. .

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. If they click on the ad but bounce on the landing page, revise the landing page or send them to a different one. Has a contact visited your product and solution pages? click to tweet. Engagement data.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Land that new product certification or take that industry credential you’ve been meaning to complete. It’s even more difficult during these unusual times to align your teams.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Measurement : Look at content consumption (the number of page views, pages per visit, downloads, and time spent on your site). in the ad and “How to Get Stable Network Redundancy” on the landing page.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

DemandBase

MARCH 10, 2020

In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Often times companies begin their engagement strategies with small changes, like a shift in industry messaging, and see great success by simply adjusting the home page banner to be industry-specific.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

DemandBase

MARCH 12, 2020

They curated this gorgeous landing page to showcase every aspect of their presence at the event—from their speaking session, booth, and who from the company you could meet with onsite. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Modern B2B

AUGUST 14, 2023

AI has been powering fantastic experiences centered on the customer with platforms like Drift offering chatbot and cloud-based hyper-personalisation products bolstering every stage of the buyer journey – particularly in transforming buyers’ early interactions with B2B brand properties such as landing pages.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Only B2B

JULY 28, 2023

Personalized content, such as custom landing pages and tailored email sequences, significantly improves the likelihood of conversion. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Valasys

OCTOBER 5, 2018

Eloqua is responsible for sending marketing advertisements to mobile devices, email, video, and search results pages. Through integration with Demandbase, Eloqua offers Account-Based Marketing capabilities. A new Landing Page Editor enables marketers to build intuitive landing pages without the need to work with code.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. You shouldn’t have ChatGPT write your whole blog post or landing page, but you can quickly draft the bare bones using your expertise. “The ideal MOps team is structured like a pyramid.

Marketing AI 110

Marketing AI Allocation Top of Funnel Planning 110

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

DemandBase

APRIL 12, 2020

Especially for B2B marketers who face long sales cycles involving dozens, if not hundreds, of touchpoints, how in the world are we to gauge which particular touchpoint landed the deal? But we can take a page from the pharmaceutical industry playbook and rely on correlational data to make our marketing investment decisions.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Directive Agency

MAY 20, 2020

Key page visitors. A useful way to segment these users is by creating a remarketing audience for anyone who has visited a product page on your website. These pages have higher intent (they’re looking at what you’re offering rather than just reading your content, etc.) This would require investment into a tool such as Demandbase.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

APRIL 2, 2019

Some web pages can be very busy, almost guaranteeing that your ad initiates without the intended audience looking at it. Simply adding a contrasting color to the personalization to highlight it can draw attention to what might otherwise be just another ad in a visual cacophony on a web page. So, don’t hide it. Think about word-wrap.

Practices 69

Practices Advertisements Advertising Multi-Touch Attribution 69

Kabbage

NOVEMBER 9, 2016

What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page? The Unbounce blog features a ton of great content about building optimized web pages that convert your site traffic. DemandBase. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 105

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 105

Kabbage

NOVEMBER 9, 2016

What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page? The Unbounce blog features a ton of great content about building optimized web pages that convert your site traffic. DemandBase. Unbounce has you covered.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. DemandBase has a similar structure. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.

Lead Generation 100

Lead Generation Reachforce Lead Ranking Lead Scoring 100

DemandBase

AUGUST 2, 2019

Go from this typical resource center page: To this resource center page: 2) Dedicated Landing Pages. You can direct them to this page in a variety of ways: targeted advertising, personalized site content merchandising, or even as an alternate homepage experience.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

DemandBase

MAY 29, 2019

The sad reality is most B2B buying experiences are filled with friction like gates, landing pages, and drip email campaigns. Each track includes a custom welcome page for the specific account with pertinent information and messaging geared directly to those individuals. Buyer enablement: The key to on-demand ABM experiences.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

SmartBug Media

MARCH 19, 2021

The Ultimate Landing Page Checklist: 5 Must-Have Elements. Demandbase. Search Engine Land. Search Engine Land covers SEO topics and news for readers with all levels of SEO expertise. Now, it’s time to optimize your website and landing pages for higher conversion. Seth Godin. ABM Leadership Alliance.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Outgrow

FEBRUARY 4, 2022

The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. For example, take this interactive quiz on our website – Suppose, someone from the automobile industry lands on our website and sees this quiz. Demandbase. First-Party Intent Data. IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

DemandBase

JULY 29, 2019

Unlike the quick fixes in a personalization platform, it requires page design and web development resources. Take a high-traffic or high-value page (like your homepage or a popular landing page) and rewrite a headline to add context to a visitor from one of your target segments. Granted this one does take more time.

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

LeadSloth

MARCH 22, 2009

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Unsubscribe handling is typically done via a generic page, rather than via branded page. If you use a basic form vendor, you have to manually map the fields, and put the form on a landing page yourself.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Digital B2B Marketing

JANUARY 22, 2013

Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. For B2B marketing organizations, Bizo continues to develop more robust data.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

NuSpark Consulting

MARCH 17, 2012

2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Tech Target: When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Directive Agency

JANUARY 9, 2019

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Coordinating with our client we recommended they create a content piece that answers the user’s search query, while we created a landing page illustrating the value of the content piece.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. LinkedIn conversation ads to warm up and drive to an ABM landing page, email to further nurture, etc.?) After accounts and target contacts have been properly selected, content created, etc.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Valasys

JUNE 10, 2019

These KPIs are aligned with impactful and engaging website design & action-driven landing pages. Average Time on Site & Pageviews/Visit: Tracking the average time on site & the page views per visit gives useful insights about the mode of engagement of prospects. Bottom-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Directive Agency

JANUARY 9, 2019

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Coordinating with our client we recommended they create a content piece that answers the user’s search query, while we created a landing page illustrating the value of the content piece.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Directive Agency

JANUARY 8, 2019

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Coordinating with our client, we recommended they create a content piece that answers the user’s search query, while we created a landing page illustrating the value of the content piece.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

6sense

SEPTEMBER 14, 2021

From the marketing team, this showed up as piles of disparate emails landing in the inboxes of customers and potential customers. Previously, the most visited pages were generic — the home page, opt-out forms, etc. But now customers are visiting pages that are relevant to the current moment in their buying journeys.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Lattice

JANUARY 6, 2016

You may also want to tag your assets (emails, landing pages, etc.) Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads. as “high scoring”, “mid-scoring” or “low scoring”. That will then give you freedom to use the retargeting feature below.

Lead Ranking 100

Lead Ranking Lead Scoring Planning DemandBase 100

Unbound B2B

FEBRUARY 6, 2023

Improving cross-team collaboration and communication can help you maintain transparency and ensure that both the teams are on the same page. The inbound marketing team worked with the sales development team to create display ads, landing pages, and direct mail pieces.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52