Zoominfo

DECEMBER 23, 2020

Although notorious, this information has been valuable as usable contact data. But thankfully there are other sources of compliant third-party data. Ok, now that we know what makes GOOD data, here’s how to avoid the BAD: 1. Check email deliverability rates 2. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. Data Protection Compliance.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Data hygiene.

Email Marketing 98

Email Marketing Deliverability CAN-SPAM Data Hygiene 98

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

SalesIntel

OCTOBER 5, 2023

Deliverability Issues and Spam Traps Poor data quality, including outdated or inaccurate email addresses, can result in email deliverability issues. Sending emails to spam traps (inactive or abandoned email addresses set up to catch spammers) can severely harm your sender’s reputation and email deliverability.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102