Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.”

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Now, without further ado, here’s what the experts have to say about data hygiene!

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

But no matter how beautifully you decorate the house, if the plumbing doesn’t work, you can’t live there. It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Receive help with your data.

Contact Data Hygiene and the Future of Branding

Zoominfo

If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Take care of your data today.

4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Moz

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

The 4 Steps to Marketing Data Hygiene in an Era of Big Data

Leadspace

Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Ten tips for customer reactivation

Biznology

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing.

Email Validation: How Email Verification Really Works

TowerData

Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

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Contact Data Quality: A Marketer’s POV

Synthio

I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.

The Demand Gen One-Stop GDPR Workshop — White Paper

Synthio

And even if they did, would their work be up to my overachiever standards? B2B Marketing B2B Marketing Strategy Data Best Practices data governance data hygiene GDPR GDPR compliance general data protection regulation Synthio

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Survey: CXOs Value Long-Form Marketing Content for Insight

KoMarketing Associates

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.

Survey 145

Expert Insight: Why B2B Marketers Need to Use Data to Make Smarter Decisions

KoMarketing Associates

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. In many cases, organizations are not fully confident in the quality and accuracy of their data.

A Scorecard for B2B Marketing Operations [Download Evaluation]

bizible

It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.

How Marketing Can Enable Sales with Pre-Built Email Templates

Modern Marketing

Wylie has over a decade of marketing experience, much of it in the digital realm and working with outbound and email marketing. Data hygiene. She has been working to enable her sales team with tools to enhance engagement with customers.

The Economics of Bad Data

Synthio

We all know that bad data is, well, a bad thing. But few have stopped to take the time to quantify its economic impact, and the potential revenue upside in creating a regular data hygiene program. The post The Economics of Bad Data appeared first on Synthio.

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Know What’s Working. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance.

The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data.

The Recruiter’s Guide to Candidate Database Management

Zoominfo

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. But—dirty data isn’t something you need to struggle with.

AI 101, Part II: How to Deal with Data Preparation

Ignite Tech

The second of these steps – data preparation – tends to be the least understood part of AI and predictive analytics in marketing. In this next post, I’ll dig deeper into key considerations surrounding this process, namely related to data volume and data quality.

5 Reasons to Clean Your Marketing Database Today

Zoominfo

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today.

The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It)

Synthio

Not long ago, “Big Data” was all the rage. We track open rates, click-throughs and conversion rates without giving a second thought to where that data comes from. What Exactly Is Bad Data? Is Bad Data Really Worth Worrying About? The Bad Data Snowball Effect.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. How to Use Deep Data Intelligence.

Marketing Big Data: Start this Year with a Plan

Reachforce

You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. A data refresh will also enable you to leverage your inbound marketing to drive your marketing automation and outbound strategies. Lead/Prospect/Customer Data is a key foundation to all marketing campaigns and programs. Not sure if you have data issues? Continuous Data Quality Manager.

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How to Segment Your Audience for Demand Generation

Modern B2B Marketing

Data is king. But getting personalization right requires one thing above all else: a firm grasp of your data. Without good, current data, every part of your demand generation campaign will be a virtual stab in the dark. Treat data as your marketing lifeblood.

A Guide to Marketing Automation Implementation

Zoominfo

To ensure marketing automation success, sales and marketing should work together to develop an implementation strategy. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system.

Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"

bizible

Then, rather than shelling out cash for a campaign and hoping it works, they can start small and test their assumptions. When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route.

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The Sales Manager’s Guide to Selecting a Data Provider

Zoominfo

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Do I need to work with a provider at all? Data accuracy.

June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

Marketing Action

Tactics that worked three to five years ago don’t necessarily work today. This makes it critically important to continuously monitor and update the hygiene of your lists. 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority.

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Why Companies Don’t Market to Their Customers

ANNUITAS

In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer. These issues stem from a fundamental lack of data governance across the organization.

How to Connect B2B Audiences to Your Content

emedia

But target audience is of top importance, and data hygiene is absolutely key to its integrity. Bottom line: you need quality data on your audience to segment your offerings appropriately. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Where do they work and what are their responsibilities? Data Hygiene Tips.

How to Create Effective Email Marketing Campaigns

Launch Marketing

However, you run the risk of losing them mid-scroll if they perceive it to be a lot of work to have to dig through content to find the point of the email. Are your images working for you or against you? Testing and data analysis continue to be critical in optimizing email strategies.

5 Account-Based Marketing Nightmares to Avoid At All Cost

Zoominfo

Throughout an ABM campaign, marketers must work hand in hand with their sales department. Avoid this ABM nightmare by working through your strategy with ongoing feedback and input from your sales department. Your data’s squeaky clean. ABM Nightmare #5: Good Strategy, Bad Data.