Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner


Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.”

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

But no matter how beautifully you decorate the house, if the plumbing doesn’t work, you can’t live there. It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Receive help with your data.

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Contact Data Hygiene and the Future of Branding


If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Take care of your data today.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Now, without further ado, here’s what the experts have to say about data hygiene!

4 Ways to Improve Your Data Hygiene - Whiteboard Friday


Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

The 4 Steps to Marketing Data Hygiene in an Era of Big Data


Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Creating a Culture of Accountability


Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices.

6 thorny data problems that Vex B2B marketers, and how to solve them


Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions.

Troubleshooting your B2B marketing data problems


Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

6 important data points to record on your customers


Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

Email Validation: How Email Verification Really Works


Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

Creating a Culture of Accountability


Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices.

Five Ways B-to-B Marketers Need to Change Their Game


These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

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Contact Data Quality: A Marketer’s POV


I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.

The Demand Gen One-Stop GDPR Workshop — White Paper


And even if they did, would their work be up to my overachiever standards? B2B Marketing B2B Marketing Strategy Data Best Practices data governance data hygiene GDPR GDPR compliance general data protection regulation Synthio

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Survey: CXOs Value Long-Form Marketing Content for Insight

KoMarketing Associates

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.

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Expert Insight: Why B2B Marketers Need to Use Data to Make Smarter Decisions

KoMarketing Associates

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. In many cases, organizations are not fully confident in the quality and accuracy of their data.

A Scorecard for B2B Marketing Operations [Download Evaluation]


It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.

How Marketing Can Enable Sales with Pre-Built Email Templates

Modern Marketing

Wylie has over a decade of marketing experience, much of it in the digital realm and working with outbound and email marketing. Data hygiene. She has been working to enable her sales team with tools to enhance engagement with customers.

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Know What’s Working. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance.

The Recruiter’s Guide to Candidate Database Management


Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. But—dirty data isn’t something you need to struggle with.

The Impact of Bad B2B Marketing Data


There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data.

The Economics of Bad Data


We all know that bad data is, well, a bad thing. But few have stopped to take the time to quantify its economic impact, and the potential revenue upside in creating a regular data hygiene program. The post The Economics of Bad Data appeared first on Synthio.

AI 101, Part II: How to Deal with Data Preparation

Ignite Tech

The second of these steps – data preparation – tends to be the least understood part of AI and predictive analytics in marketing. In this next post, I’ll dig deeper into key considerations surrounding this process, namely related to data volume and data quality.

AI 101, Part II: How to Deal with Data Preparation

Ignite Tech

The second of these steps – data preparation – tends to be the least understood part of AI and predictive analytics in marketing. In this next post, I’ll dig deeper into key considerations surrounding this process, namely related to data volume and data quality.

How to Avoid the Spam Trap


Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure.

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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns


Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. How to Use Deep Data Intelligence.

The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It)


Not long ago, “Big Data” was all the rage. We track open rates, click-throughs and conversion rates without giving a second thought to where that data comes from. What Exactly Is Bad Data? Is Bad Data Really Worth Worrying About? The Bad Data Snowball Effect.

How to Segment Your Audience for Demand Generation


Data is king. But getting personalization right requires one thing above all else: a firm grasp of your data. Without good, current data, every part of your demand generation campaign will be a virtual stab in the dark. Treat data as your marketing lifeblood.

June 2018 B2B Blog Post Round-Up


Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"


Then, rather than shelling out cash for a campaign and hoping it works, they can start small and test their assumptions. When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route.

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Where in the World is my Prospect?


Unfortunately, prospect data is murky and shouldn’t always be trusted, thanks to the many years of data, different devices, vast systems, and general data decay muddying the waters. Luckily, our newest product Orchestrate works faster than Carmen Sandiego.

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

Marketing Action

Tactics that worked three to five years ago don’t necessarily work today. This makes it critically important to continuously monitor and update the hygiene of your lists. 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority.

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5 Ways to Grow Revenue – Without Selling a Marketing List


While providing postal data and marketing lists is the bread and butter of many businesses, there may be room for increasing revenue at your company by expanding what you offer. Perform address hygiene and suppress unwanted addresses. Provide Data Hygiene.

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Why Companies Don’t Market to Their Customers


In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer. These issues stem from a fundamental lack of data governance across the organization.

5 Ways Your Sales Reports Are Hurting Your Business


Your sales reports contain inaccurate data. There’s no way around it– bad data is a sales organization’s worst nightmare. Running reports with low-quality data has a number of negative effects on business: Decisions based on inaccurate data.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all.

How to Connect B2B Audiences to Your Content


But target audience is of top importance, and data hygiene is absolutely key to its integrity. Bottom line: you need quality data on your audience to segment your offerings appropriately. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Where do they work and what are their responsibilities? Data Hygiene Tips.

5 Reasons to Clean Your Marketing Database Today


Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today.

7 Ways to Improve Your Lead Management Process


All of these steps work together to produce your ideal outcome— an increase in revenue. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.