Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. Behavioral Data: Behavioral segmentation focuses on how subscribers interact with your emails and website.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. ” Opens and clicks, for example, are very different metrics.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

SalesIntel

APRIL 28, 2022

Enhance Response Rates. Help You Make Data-Driven Market Expansion Plans. The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated. Using video in an email boosts the click-through rate (CTR) by 200-300%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Binary Demand

JULY 21, 2023

Firmographic Data Company-specific details, including the company name, location, industry, employee count, and revenue information, form the foundation of firmographic data. Technographic Data “Technographics” is a term coined by combining “technology” and “demographics.”

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? For a detailed schedule of all upcoming chats, click here.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Launch Marketing

JANUARY 2, 2019

Ultimately, we want to avoid taking the click away from the primary CTA. Once the reader clicks into a browser window to explore a secondary offer, he or she may get distracted and never come back to the email. You have to gather data over a long period of time in an organized and controlled way to come up with conclusive results.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Directive Agency

FEBRUARY 28, 2022

While conversion rate optimization could truly be a service line to itself, SEO consultants and agencies are usually not averse to tactical A/B testing. . Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

A company’s email sender reputation is a key factor in the deliverability of campaigns. There are three main factors that contribute to a bad email reputation: High bounce rates : An email “bounce” means that the message was not delivered, usually signaling an invalid email address. Manage bounce rate.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Litmus

DECEMBER 13, 2021

Read on for six ways you can set yourself up for privacy-proofing success (or jump ahead below): Increase collection of zero-party data. Track engagement with metrics other than open rates. What are the four types of data? Increase collection of zero-party data. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

SalesIntel

JUNE 2, 2021

Your email marketing platform has a lot of data from previous campaigns. You know who opens your emails, what type of device they are using to read your email, what time of day they open them, what links they click on, and where they are when they receive them. Low open rates and high bounce rates will have the same effect.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

NOVEMBER 27, 2018

In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. lower click-through rate.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

SalesIntel cuts down the manual work and gives our customers access to millions of human-verified data in a few clicks. Going beyond the contact details, they can filter their data based on technographic, firmographic, and buyer intent data. Attain Better Email Deliverability and Reach. Making Futile Calls.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. A subscription process where a new email address is only added to your mailing list after the email address owner clicks a confirmation link i n an opt-in confirmation request email that’s sent to them after they opt in via a form or checkbox.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89